What kind of content does Justin Karthur make?
Justin Karthur brings a unique blend of culinary expertise and introspective personal narratives to TikTok. Viewers can expect engaging cooking demonstrations featuring vibrant dishes like jollof rice and sweet and sour fish, alongside thoughtful reflections on life's ups and downs. Justin also seamlessly integrates sponsored content, showcasing products from audiobooks to kitchen gadgets, and fosters community by discussing filmmaking and posing questions to his audience.
Are you a brand that’s partnered with Justin Karthur?
Verify your partnership
Who is Justin Karthur’s audience?
Justin Karthur's audience is likely comprised of individuals interested in accessible, home-style cooking and relatable personal narratives. Their high TikTok engagement rate of 22.37% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and actively participating community. This suggests strong potential for sponsored content integration, as viewers demonstrate a clear willingness to engage with and respond to Justin's shared experiences and recommendations. The audience's intent signals lean towards seeking inspiration, learning new recipes, and connecting with authentic creator content.
Which creators are similar to Justin Karthur?
If you're looking for creators like this creator, you'll find them perfect for audiences who enjoy engaging cooking content blended with personal stories and high-quality filmmaking.
Yaoraissa
TikTok @yaoraissa
This creator posts videos about food and cooking. They share recipes for dishes such as pork with an extra spicy marinade cooked in an air fryer, rice with chicken and vegetables, and various sauces like onion and peanut sauce. The creator also posts videos related to their faith, discussing God and Jesus, and shares messages of love and hope. Additionally, they occasionally share content about their daily life and celebrations like Ramadan and Easter.
lozandal
TikTok @lozandal · Instagram @lozandal
This creator posts videos about trying new foods and drinks, often sharing their opinions on taste and value. They also document home cooking, meals like roast chicken and pasta, and snacks such as loaded donuts and crunch cakes. Additionally, the creator shares content related to personal aspirations, such as creating vision boards and discussing manifestation. They also show restocking popular products from stores like Superdrug.
Suzie Bakos
TikTok @suzie_bks · Instagram @suzie_bks
This creator produces a variety of social media content focused on culinary experiences, political commentary, and art projects. They share tutorials on making unique dishes, including detailed recipes and cooking methods, and also review a range of dining locations and menus. Additionally, they provide insights and strong opinions on current events and geopolitical issues, particularly those related to conflict zones. The creator also engages in DIY art projects, like making custom rugs, and shares personal moments such as attending workshops or family celebrations.
Frequently asked questions
Sign in to view Justin Karthur's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Justin Karthur today
You can use Nutcake’s agentic tools for free. Sign up today to work with Justin Karthur on your creator campaign.