What kind of content does Joshua make?
Joshua offers a unique perspective on personal transformation and appearance, sharing his journey through "looksmaxxing" and documenting significant self-improvement milestones. His content, primarily on TikTok and Instagram, delves into topics like facial fat loss, dental transformations, and anticipating future looks, all presented with an engaging and personal tone. Joshua also weaves in cultural celebrations and fashion insights, offering brands a glimpse into a relatable and aspirational creator focused on visible self-enhancement.
Are you a brand that’s partnered with Joshua?
Verify your partnershipWho is Joshua’s audience?
Joshua's audience is likely composed of individuals actively seeking to improve their physical appearance and overall self-worth, with a strong interest in personal transformation journeys. Their intent signals are clear: they are looking for actionable advice, inspiration, and relatable experiences within the looksmaxxing and self-improvement space. Engagement on TikTok is exceptionally high at 6.13% ER, significantly outperforming benchmark averages and indicating a highly receptive and interactive community. While Instagram engagement is closer to benchmark at 1.63% ER, the overall audience demonstrates a strong commitment to Joshua's content and a desire for continuous self-development.
Which creators are similar to Joshua?
If you're looking for creators like this creator, you'll find them perfect for anyone focused on personal transformation, elevating their appearance, and embracing self-improvement through fashion.
Laura
TikTok @laura_duhig
This creator posts videos about personal style and transformations. They share their thoughts on fashion, including outfit inspiration and jewellery unboxings. The creator also discusses motivation, encouraging viewers to stick with their goals, and shares beauty content like lip combos. Additionally, they touch on topics like pet peeves and personal realisations.
NATASHA DUNFORD
TikTok @natashadunford
This creator shares videos about skincare and makeup routines, focusing on achieving a 'glowy' complexion. They also post about fitness, including weight loss and muscle growth. The creator discusses body positivity, addressing topics like stretch marks and 'imperfections', encouraging confidence in one's natural appearance. They also share fashion hauls, particularly for plus-size clothing, and discuss diet culture. Additionally, the creator offers tips and reviews on beauty products and hair care.
sarah
TikTok @sarahinthecityyy
This creator shares videos about their daily routines and lifestyle. Content includes fitness, focusing on hitting protein goals, and vlogs documenting various activities. They also post gift guides for occasions like Christmas, featuring popular items and wishlists. Additionally, the creator discusses beauty and personal care, sharing routines for makeup and hair, and highlighting favourite products. Some videos showcase shopping hauls, particularly from stores like TK Maxx.
Frequently asked questions
Sign in to view Joshua's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Joshua today
You can use Nutcake’s agentic tools for free. Sign up today to work with Joshua on your creator campaign.