What kind of content does Justine make?
Justine transforms everyday spaces into aspirational havens, sharing her journey of apartment renovations and DIY projects on TikTok and Instagram. Her content showcases the creation of functional and beautiful areas, from custom kitchen backsplashes to curated coffee corners, alongside her passion for crafting unique, designer-inspired handmade ceramics. Justine also offers engaging decorating tutorials and highlights successful brand collaborations in home goods, making her a go-to source for stylish home inspiration.
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Who is Justine’s audience?
Justine's audience is likely comprised of individuals in Great Britain interested in accessible home improvement, DIY projects, and interior decorating, with a specific appreciation for handmade crafts like ceramics. Their high engagement rates (TikTok 8.09%, Instagram 7.21%) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly invested and responsive community. This suggests strong intent signals for product recommendations related to DIY supplies, home decor, and craft materials, promising high-quality engagement and conversion potential.
Which creators are similar to Justine?
If you're looking for creators like this creator, you'll find inspiration for your own apartment transformation with DIY projects and handmade ceramic decor tutorials.
Helen
TikTok @homewithhelenandco · Instagram @homewithhelenandco
This creator focuses on home renovation and decoration content. They share their experiences with painting rooms, applying wallpaper, and updating furniture. Their videos often feature DIY projects, such as creating Christmas decorations or custom craft items using machines like Cricut. They also showcase room makeovers, including guest bedrooms, kitchens, and living spaces, often collaborating with brands for home goods and tools.
Robyn Stanley
TikTok @the_house_acc · Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
Briony Machin
TikTok @brionymachinceramics · Instagram @brionymachin
The creator makes videos related to mosaic art, including time-lapse creations and updates on projects. They discuss their artwork, share craft techniques, and highlight their involvement in artistic and entrepreneurial activities. Their content often features mosaic design, tile installation, and the creative process behind handmade decor.
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