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Jordan Howlett

This creator shares videos about attempting various recipes and food challenges, including making large or unusual food items like a 15-layer cake and a giant burrito. They also document trying out new gadgets and products, such as a flashlight glove and different Spider-Man masks. Additionally, the creator visits unique locations, explores local eateries, and shares their experiences with different types of cuisine.

Where to find Jordan Howlett

Followers18.5M
Avg views8.2M
Engagement9.2%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

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What kind of content does Jordan Howlett make?

Jordan Howlett brings a playful and adventurous spirit to his content, primarily on TikTok. He's known for tackling ambitious recipes and food challenges, from colossal cakes to oversized burritos. Beyond the kitchen, Jordan explores the world of gadgets, trying out everything from novelty tools to unique collectibles. His feed also features exciting travel adventures and deep dives into diverse culinary experiences, offering a vibrant and engaging look at his discoveries.

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Who is Jordan Howlett’s audience?

Jordan Howlett's audience is likely comprised of food enthusiasts and adventurous eaters, drawn to his unique blend of recipes, challenges, and global food exploration. Their intent signals are strong, indicated by a high engagement rate of 9.23% on Instagram, significantly outperforming benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly dedicated and interactive community, receptive to sponsored content and eager to discover new food-related products, travel destinations, and kitchen gadgets.

Which creators are similar to Jordan Howlett?

If you're looking for creators like this creator, you'll love content that explores global flavors, tackles daring food challenges, and uncovers the coolest kitchen gadgets.

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