What kind of content does Joe Swash make?
Joe Swash shares delicious and practical cooking content across TikTok and Instagram, focusing on easy recipes for everyday meals and festive treats. He often highlights creative ways to use leftovers and quick meal solutions, alongside fitness tips and family life updates. Brands can connect with Joe's engaged audience through his relatable, down-to-earth approach to food and healthy living.
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Who is Joe Swash’s audience?
Joe Swash's audience is likely comprised of individuals interested in accessible, family-friendly recipes and healthy living, with a strong presence in Great Britain. Their intent signals suggest they are actively seeking practical cooking inspiration and fitness advice. Engagement quality is notably high, with TikTok ER at 4.90% and Instagram ER at 3.00%, both significantly outperforming platform benchmarks (TikTok ~3.0%, Instagram ~1.5%). This indicates a highly receptive and engaged community, ripe for brand partnerships focused on food, family, and wellness.
Which creators are similar to Joe Swash?
If you're looking for creators like Joe Swash, you'll find engaging content perfect for families interested in healthy cooking, delicious recipes, and fitness inspiration.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Courtney Bales
Instagram @courtneycookinsta
This creator shares a variety of food-related content. They often post videos featuring recipes and cooking demonstrations for dishes such as burgers, taco soup, and seven-layer dip. The creator also shares experiences trying new foods, like oysters and donuts, and reviews baked goods. Additionally, they document their participation in a 52-week challenge to cook British roast dinners weekly and announce upcoming travel experiences, including a foodie cruise.
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