What kind of content does Joe Swash make?
Joe Swash shares delicious and practical cooking inspiration across TikTok and Instagram. He offers easy-to-follow recipes for everything from festive pies to quick weeknight meals, with a focus on using leftovers and clever kitchen hacks. Beyond the kitchen, Joe also provides a glimpse into his fitness journey and family life, making him a relatable and engaging personality for brands looking to connect with an engaged audience.
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Who is Joe Swash’s audience?
Joe Swash's audience is likely comprised of individuals interested in accessible, family-friendly cooking and fitness content, with a strong leaning towards UK-based consumers given his location. Their intent signals are high, as evidenced by exceptionally strong engagement rates on both TikTok (4.90% ER, significantly above the ~3.0% benchmark) and Instagram (3.00% ER, double the ~1.5% benchmark). This indicates a highly receptive and engaged community, suggesting strong potential for brand partnerships seeking to reach an active and loyal following interested in lifestyle and culinary content.
Which creators are similar to Joe Swash?
If you're looking for creators like this creator, you'll find inspiration for delicious family meals and achievable fitness goals that fit your busy lifestyle.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Rebecca Murphy
Instagram @becs_journey_to_health
This creator shares videos about their daily life, focusing on meal preparations and grocery shopping. They document cooking meals at home, often featuring family dinners and packed lunches, and frequently show their trips to supermarkets to buy ingredients. They also share personal anecdotes and experiences, such as getting tattoos and discussing their lifestyle.
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