What kind of content does Jessica make?
Jessica shares delightful baking and cake decorating tutorials on TikTok and Instagram, showcasing her expertise in crafting everything from heart-shaped to vintage-style cakes. Her content also features delicious recipes for pancakes and cheesecakes, along with insightful reviews of baking equipment and popular ingredients. Based in Bristol, Jessica offers a sweet and engaging perspective on all things baked.
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Who is Jessica’s audience?
Jessica's audience is likely comprised of aspiring bakers and home cooks in the UK, actively seeking visual tutorials and recipes. Their intent signals are strong, indicated by a healthy TikTok engagement rate of 2.28%, surpassing the platform benchmark and suggesting high-quality interaction. While her Instagram engagement is currently below benchmark at 0.83%, the overall audience profile demonstrates a clear interest in practical, skill-based content, presenting an opportunity for Nutcake to attract creators with dedicated and responsive communities.
Which creators are similar to Jessica?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking delicious baking tutorials and cake decorating inspiration.
Amy's Bakehouse
TikTok @amys.bakehouse · Instagram @amysbakehousee
This creator focuses on cake decorating, showcasing various designs and techniques. Their content includes detailed tutorials, behind-the-scenes looks at their business, and celebratory cakes for events and special occasions. They also share videos related to their business expansion and milestones, alongside occasional content reflecting on personal themes like anxiety and ambition.
Ace of Spoons
TikTok @aceofspoons · Instagram @aceofspoons_
This creator shares recipes and baking tutorials. Their content features a variety of desserts, including sugar cookie bars, tiramisu ice cream, and lemon curd cheesecake. They also post videos about making pancakes and other baked goods, often focusing on ease and speed of preparation. Some videos showcase ASMR baking experiences and coffee recipes.
Maxy Maligisa
TikTok @maxymaligisa · Instagram @maxythebaker
This creator shares recipes and baking tutorials, focusing on sweet and savoury bakes. They often share how-to guides for items like focaccia, apple pie, cinnamon rolls, and various cakes. The creator also occasionally posts about DIY projects for outdoor spaces and seasonal food ideas such as pumpkin cheese dip.
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