What kind of content does Jessica make?
Jessica crafts delightful baking and cake decorating content, sharing intricate tutorials for everything from heart-shaped to vintage-style cakes. Her recipes extend beyond cakes to include popular treats like pancakes and cheesecakes, often featuring ingredient reviews and equipment spotlights. Based in Bristol, Jessica's engaging videos on TikTok and Instagram offer a sweet escape for aspiring bakers and dessert enthusiasts alike.
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Who is Jessica’s audience?
Jessica's audience is likely comprised of aspiring bakers and home cooks in the UK, drawn to her practical cake decorating tutorials and recipes. Their intent signals are strong, indicated by her TikTok engagement rate of 2.28%, which slightly outperforms the benchmark and suggests a highly receptive audience actively seeking her content. While her Instagram engagement is below benchmark at 0.83%, the overall follower count and TikTok performance point to a valuable audience segment for Nutcake, particularly those interested in visual, step-by-step creative instruction.
Which creators are similar to Jessica?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking delicious baking tutorials and cake decorating inspiration.
Amy's Bakehouse
TikTok @amys.bakehouse · Instagram @amysbakehousee
This creator focuses on cake decorating, showcasing various designs and techniques. Their content includes detailed tutorials, behind-the-scenes looks at their business, and celebratory cakes for events and special occasions. They also share videos related to their business expansion and milestones, alongside occasional content reflecting on personal themes like anxiety and ambition.
Ace of Spoons
TikTok @aceofspoons · Instagram @aceofspoons_
This creator shares recipes and baking tutorials. Their content features a variety of desserts, including sugar cookie bars, tiramisu ice cream, and lemon curd cheesecake. They also post videos about making pancakes and other baked goods, often focusing on ease and speed of preparation. Some videos showcase ASMR baking experiences and coffee recipes.
Maxy Maligisa
TikTok @maxymaligisa · Instagram @maxythebaker
This creator shares recipes and baking tutorials, focusing on sweet and savoury bakes. They often share how-to guides for items like focaccia, apple pie, cinnamon rolls, and various cakes. The creator also occasionally posts about DIY projects for outdoor spaces and seasonal food ideas such as pumpkin cheese dip.
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