What kind of content does Jess Frazier make?
Jess Frazier transforms thrifted finds and vintage materials into charming home decor through detailed DIY tutorials on Instagram. Her feed showcases a creative range of projects, from sewing custom oven skirts to crafting intricate fairy gardens and beaded apparel. Beyond her hands-on repurposing work, she advocates for wellness by sharing thoughtful insights on food and water safety. Her content offers a blend of practical home styling and conscious living, appealing to audiences who value sustainability and artisanal craftsmanship.
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Who is Jess Frazier’s audience?
Jess Frazier's audience is likely comprised of budget-conscious DIY enthusiasts and home decor aficionados seeking inspiration for upcycling and creative projects. Their high Instagram engagement rate (10.95% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for actionable content, product recommendations related to crafting supplies, and potentially affiliate marketing opportunities within the DIY and home goods space.
Which creators are similar to Jess Frazier?
If you're looking for creators like this creator, you'll love their inspiring DIYs, thrift flips, and repurposing projects perfect for adding unique charm to your home decor.
Genevieve Harris
Instagram @mrs_trufflepig
The creator makes content focused on vintage and antique collecting, thrifting, and home decor. They share haul videos, shopping tips, and insights into their interior aesthetic that features art and objects collected over a lifetime. Their videos often include organizing, decorating, and showcasing vintage clothing, ceramics, and country-style interiors.
Meg Acuna
Instagram @meg.acuna
This creator shares content focused on home decor and DIY projects, often featuring thrifting finds. They demonstrate how to create a mini art gallery on a fridge and offer tips for upcycling furniture, such as painting a wooden canister. The creator also explores nostalgic themes, like playing classic computer games from the early 2000s and the joy of writing letters as a form of self-care. They share their experiences with products like greenhouses and cleaning devices, providing reviews and practical advice.
Sheri Wilson
Instagram @sheri_wilson_
This creator posts videos focused on home décor and DIY projects, often with a whimsical or cottagecore aesthetic. They share tutorials for making treats like tulip surprise loaf cakes and Easter egg brownies, sometimes featuring seasonal collaborations. The creator also shows how to decorate baked goods, craft decorative items like fairy lanterns, and refresh spaces with wallpaper and paint. Content includes family activities, such as setting up a mud kitchen for a niece and preparing hot chocolate trays.
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