What kind of content does Jess Frazier make?
Jess Frazier brings a unique blend of creativity and consciousness to her Instagram feed. She transforms thrifted treasures into stunning home decor and DIY crafts, from upcycled vintage fabrics to charming fairy garden creations. Beyond her knack for repurposing, Jess also thoughtfully explores important health and environmental topics, offering a holistic perspective that resonates with a conscious audience.
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Verify your partnershipWho is Jess Frazier’s audience?
Jess Frazier's audience is likely comprised of budget-conscious individuals and aspiring DIY enthusiasts in the US, actively seeking inspiration for home decor and sustainable crafting. Their high Instagram engagement rate (10.95% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for product recommendations related to craft supplies, tools, and thrifted items, promising high-quality engagement and conversion potential for relevant brand partnerships.
Which creators are similar to Jess Frazier?
If you're looking for creators like this creator, you'll love their inspiring DIYs and thrift flips, perfect for anyone who loves repurposing and unique home decor crafts.
Genevieve Harris
Instagram @mrs_trufflepig
The creator makes content focused on vintage and antique collecting, thrifting, and home decor. They share haul videos, shopping tips, and insights into their interior aesthetic that features art and objects collected over a lifetime. Their videos often include organizing, decorating, and showcasing vintage clothing, ceramics, and country-style interiors.
Meg Acuna
Instagram @meg.acuna
This creator shares content focused on home decor and DIY projects, often featuring thrifting finds. They demonstrate how to create a mini art gallery on a fridge and offer tips for upcycling furniture, such as painting a wooden canister. The creator also explores nostalgic themes, like playing classic computer games from the early 2000s and the joy of writing letters as a form of self-care. They share their experiences with products like greenhouses and cleaning devices, providing reviews and practical advice.
Sheri Wilson
Instagram @sheri_wilson_
This creator posts videos focused on home décor and DIY projects, often with a whimsical or cottagecore aesthetic. They share tutorials for making treats like tulip surprise loaf cakes and Easter egg brownies, sometimes featuring seasonal collaborations. The creator also shows how to decorate baked goods, craft decorative items like fairy lanterns, and refresh spaces with wallpaper and paint. Content includes family activities, such as setting up a mud kitchen for a niece and preparing hot chocolate trays.
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