What kind of content does Jay make?
Jay shares mouthwatering explorations of Metro Detroit's vibrant food scene across Instagram. They dive into everything from the latest restaurant openings and special offers to must-try dishes like succulent seafood boils, decadent cheesecakes, and smoky barbecue. Whether it's a hidden gem at a gas station or a well-loved local eatery, Jay's reviews offer an authentic taste of the area's diverse culinary landscape.
Are you a brand that鈥檚 partnered with Jay?
Verify your partnership
Who is Jay鈥檚 audience?
Jay's audience is likely comprised of US-based food enthusiasts, particularly those interested in regional American cuisine like Detroit food, seafood boils, cheesecake, and barbecue. Their high Instagram engagement rate (8.67% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive follower base. This suggests strong intent signals for restaurant recommendations and culinary content, promising high-quality engagement and potential for brand partnerships within the food and dining sector.
Which creators are similar to Jay?
If you're looking for creators like Jay, you'll find them perfect for audiences who love exploring diverse Detroit eateries, from succulent seafood boils and decadent cheesecakes to mouthwatering barbecue.
Rachel
Instagram @detroiteatsntreats
This creator posts reviews of food and drink establishments in the Metro Detroit area. They showcase a variety of restaurants, including burger joints, bakeries, and Asian eateries. The content often features specific menu items, limited-time deals, and new openings. They also create content about unique experiences like glass blowing classes and spa treatments.
Jasprit
Instagram @goodeatswithjaspreet
This creator focuses on showcasing food and drink establishments in Michigan. They feature new restaurant openings, menu updates, and popular food trends. Content includes reviews of various eateries, from fast-casual spots and pizza places to cocktail bars and ice cream shops. They also highlight unique culinary experiences and local events.
Elizabetheatsnyc
Instagram @elizabetheatsnyc
This creator shares their experiences trying various foods and restaurants, often focusing on budget-friendly options in New York City and surrounding areas. Their content includes reviews of pizza, seafood, and international cuisines, documenting their culinary adventures. They also post about everyday activities like commuting, shopping, and attending local events. The creator frequently engages with trends and popular culture, incorporating them into their videos.
Frequently asked questions
Sign in to view Jay's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jay today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Jay on your creator campaign.