What kind of content does Jade Mawhinney make?
Jade Mawhinney offers an authentic glimpse into family life on TikTok, from navigating the joys of a new baby brother to celebrating festive holidays. Her daily vlogs capture relatable moments like home organization and local outings, alongside a candid documentation of her pregnancy journey. Brands can connect with Jade's engaged audience through her warm and personal storytelling.
Are you a brand that’s partnered with Jade Mawhinney?
Verify your partnership
Who is Jade Mawhinney’s audience?
Jade Mawhinney's audience is likely composed of individuals interested in relatable family content, particularly those navigating pregnancy or new parenthood, and seeking inspiration for daily life and holiday traditions. Their high TikTok engagement rate (4.15% ER) significantly surpasses benchmarks (TikTok ~3.0%), indicating a highly invested and responsive community. This suggests strong potential for conversions on Nutcake, as viewers are actively engaging with Jade's authentic storytelling and likely receptive to curated product recommendations or exclusive content.
Which creators are similar to Jade Mawhinney?
If you're looking for creators like this creator, you'll love relatable content about family life, pregnancy journeys, and heartwarming daily vlogs perfect for expectant parents and families.
Tiffanytasker
TikTok @tiffanytasker
This creator shares videos about their daily life as a mother. They document activities such as visiting soft play areas and spending days out. The content also includes shopping hauls from stores like Primark and JD. Additionally, they post about family moments, including the arrival of a new baby brother and sibling interactions.
BETH
TikTok @_sofiasmammy
This creator shares content about their daily life as a parent. They post cleaning videos, often humourously noting that they are not always aesthetic. The creator also shares updates on their toddler and baby, as well as insights into running a soft play business. Fashion hauls and outfit of the day posts are also featured.
Molly First time Mum
TikTok @mollygore1
This creator shares insights into motherhood, including the challenges of postpartum depression and the joys of watching a child grow. They document everyday moments, such as organising toys for a toddler and celebrating milestones like birthdays. The creator also discusses personal goals, including self-care, physical health, and coping with grief, while expressing gratitude for their online community and looking forward to the future.
Frequently asked questions
Sign in to view Jade Mawhinney's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jade Mawhinney today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jade Mawhinney on your creator campaign.