Jacob King

What kind of content does Jacob King make?

Jacob King crafts vibrant, plant-based recipes for his engaged TikTok and Instagram audiences, showcasing dishes from hearty sesame ramen to flavorful black bean tacos. Beyond delicious vegan meals, he champions the power of whole foods and mindful eating, often sharing practical tips for a healthier lifestyle. Jacob also brings his culinary expertise to the world, offering insights into vegan dining experiences and travel adventures.

Are you a brand that’s partnered with Jacob King?

Verify your partnership

Content categories

Cooking

Food

Travel

Vegan

Wellbeing

Browse all creators

People get so upset when I use terms like; meatballs, chicken, steak etc when talking about my plant based food 🙄

I understand that these names are tied to cultures, traditions and identity but as society changes through time we need to change our language to fit with it!

So call this my golden meatball curry, veggie balls or whatever but you can find the recipe for it in my book, the link is in my bio or comment ‘meaty’ and I’ll send it to you 😊

#recipe #food #meatballs #cooking #curry

I don’t think that everyone on earth will stop eating all animal products, at least not in my life time and definitely not by choice!

However, I do want to show some of you that eating, simple whole foods like these tomatoey beans can be easy, delicious all whilst having a positive impact on your life!

If you like what I do and want to support me and my work, you can get this recipe from page 22 of my book which you can find the link for in my bio or comment ‘beans’ and I’ll DM you the link 😊 thank you!

(also, if you scroll down you can find this recipe posted some time last year!

#recipe #beans #food #cooking #healthyfood

Beany brothy cous cous bowl w/ @smolproducts 🧼 written recipe below 👇🏾 AD

All of my recipes are designed to be easier on your body, the planet and using simpler ingredients and that’s exactly what smol offer to the world of cleaning 🤝🏾

Using their stain removal gel and non bio pods I can easily clean any messes I make on myself and their all purpose spray is my go to for the mess I make else where!

👇🏾ingredients👇🏾
-4 large tomatoes
-3 cloves of garlic
-1 shallot
-1 carrot
-1.5 tbsp dried mixed herbs
-1 can cannelloni beans
-150g dried cous cous
-3 to 4 cups veg stock
-handful of kale/parsley
-3 tbsp nutritional yeast
-big pinch of salt + pepper

-olive oil, pepper and freshly chopped herbs for garnish

👇🏾method👇🏾
-cut the tomatoes in half then place in a oiled pan on a medium heat cut side down, cover and leave for 5-10 minutes to steam.
-remove the skin, add the finely chopped onion, garlic and carrot then cook until it the mixture thickens and becomes dark.
-add the beans, cous cous, nutritional yeast and vegetable stock then simmer for 15 minutes, stirring often. Towards the end add the finely chopped kale and parsley. Add more liquid if necessary.
-serve topped with the garnishes and enjoy!

#recipe #food #cooking #soup #beans

So many people (falsely) claim that tofu is unhealthy and bad for you, whilst completely ignoring the science backed environmental and health benefits it provides compared to meat

Although meat might have more protein, it is linked to greater risks of bowel and cardiovascular diseases and with a serious ecological impact, is that slight increase in protein content worth it!

This tofu tikka masala recipe is from my book, which is filled with ‘healthy’, whole foods focussed meals just like this - link is in my bio or comment ‘curry’ and I’ll DM it to you! 😊

#recipe #cooking #food #curry #tofu

Who is Jacob King’s audience?

Jacob King's audience is likely comprised of individuals actively seeking accessible and inspiring vegan and plant-based meal ideas, as well as those interested in healthy eating and vegan-friendly travel. Their high engagement rates (TikTok 9.22% ER, Instagram 12.11% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly motivated and responsive community. This suggests strong intent signals for recipe adoption, product recommendations, and potentially travel planning, making Jacob's audience a valuable target for brands in the food, wellness, and travel sectors.

Which creators are similar to Jacob King?

If you're looking for creators like this creator, you'll find inspiration for delicious vegan recipes, plant-based whole foods, and healthy eating tips perfect for your lifestyle.

Rhian Melvin

TikTok @rhi.scran · Instagram @rhi.scran

This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.

Cooking

Fitness

Food

Cookwithmi

TikTok @_cookwithmi · Instagram @_cookwithmi

This creator shares recipes and food hacks, often focusing on Asian-inspired dishes and comfort food. They frequently feature halal meat options and sometimes incorporate regional specialities like Sarma and Jamaican oxtail stew. Their content includes quick meal ideas, such as mango sticky rice made with rice pudding, and creative twists on classics like Mi Goreng sandwiches and Udon Carbonara. The creator also explores different ways to prepare dumplings, from skewers to noodles and lasagna.

Cooking

Educational

Food

Alfie

TikTok @alfiecooks_ · Instagram @alfiecooks_

This creator focuses on making and sharing recipes, often with a plant-based or vegan focus. Their content includes a variety of dishes, such as dips, soups, ramen, and fusion cuisine. They frequently share step-by-step instructions and full recipes via their newsletter. They also explore creative uses for ingredients and highlight seasonal produce.

Cooking

Educational

Food