What kind of content does rae make?
Rae offers an authentic glimpse into her life, sharing daily routines and explorations of Jakarta's vibrant coffee scene on TikTok. Her content blends relatable lifestyle moments, from café reviews to self-care rituals, with thoughtful discussions on achieving work-life balance and preventing burnout. Rae also provides insights into her professional endeavors, including website updates and product showcases.
Are you a brand that’s partnered with rae?
Verify your partnership
Who is rae’s audience?
Rae's audience is likely comprised of individuals interested in relatable lifestyle content, seeking inspiration for daily routines and self-care practices, and potentially residing in or interested in the UK coffee shop scene. Their high TikTok engagement rate of 5.05% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for brand partnerships that align with authentic daily living, mindful consumption, and aspirational yet achievable lifestyle choices.
Which creators are similar to rae?
If you're looking for creators like Rae, you'll love lifestyle content creators who share relatable daily routines, self-care tips, and authentic coffee shop reviews to inspire your work-life balance.
Elle
TikTok @elleoshaughnessyx
This creator posts videos about their daily life and experiences. They often share footage of hikes and scenic views, discussing the challenges and rewards of these activities. Additionally, they create content reviewing food and drinks, particularly coffee shop offerings. These reviews often include detailed descriptions of taste and presentation, sometimes comparing different items. The creator also includes clips of their daily routines and meals in their content.
sophharvey
TikTok @sophharvey
This creator shares videos about their daily life and personal growth. They document making homemade iced coffee and showcase new hairstyles, including a recent bob cut. The creator also posts about nostalgic themes, beach holidays, and their journey of self-improvement. They aim to post content regularly on social media.
Leah Wilson
TikTok @leahwilson.14
This creator posts videos about their daily life, often documenting their routines and experiences. They share content related to their office job, including desk organisation and 'get ready with me' videos for work. The creator also features videos about making coffee, unboxing beauty products, and trying out different styles of false nails. Occasional travel vlogs and personal reflections are also part of their content.
Frequently asked questions
Sign in to view rae's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with rae today
You can use Nutcake’s agentic tools for free. Sign up today to work with rae on your creator campaign.