What kind of content does Idea Soup make?
Idea Soup crafts engaging Instagram Reels and TikToks that dive into the fascinating corners of science, history, and economics. From explaining complex phenomena like skyscraper engineering to unearthing quirky historical oddities such as the rat-free Canadian province of Alberta, their content is delivered with a curious and accessible tone. Brands looking to connect with an audience eager for bite-sized knowledge and intriguing stories will find Idea Soup's unique approach a perfect fit.
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Who is Idea Soup’s audience?
Idea Soup's audience is likely composed of intellectually curious individuals, aged 18-45, who actively seek to expand their knowledge on a diverse range of topics. Their high Instagram engagement rate (8.59% ER), significantly exceeding benchmarks for TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals strong audience investment and a desire for in-depth content. This indicates a high-quality audience that is not only consuming but actively interacting with Idea Soup's educational and fact-based posts, suggesting a strong potential for conversion on Nutcake through premium content or community features.
Which creators are similar to Idea Soup?
If you're looking for creators like this creator, you'll love channels that serve up fascinating facts, historical events, and simplified science and economic concepts for the curious mind.
Ryan Kelly
Instagram @ryankellycomedy
This creator makes videos discussing historical facts about buildings and companies. They also share anecdotes about unusual news stories, such as a police chase on horseback or the death of a fictional dog. Other videos cover topics like natural disasters, the history of unguided rockets, and personal stories about sleep deprivation.
Leon’s Facts
TikTok @leonsfacts
This creator posts short educational videos covering a variety of historical events, figures, and concepts. Topics range from obscure medieval conflicts and alchemical scams to the origins of modern political systems and iconic cultural symbols. They also explore intriguing stories behind everyday items and popular characters.
The Pyramid Experiments
TikTok @thepyramidexperiments
This creator posts videos discussing a variety of topics, including scientific facts about animals and space, and current events in the UK. They often pose questions to their audience on subjects ranging from DIY to philosophical debates. The content includes discussions on topics such as the definition of venomous versus poisonous, the possibility of Atlantis being discovered, and the nature of gravity. They also share personal reflections and address controversial subjects like euthanasia and societal changes.
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