What kind of content does Hungry Belly make?
Hungry Belly explores London's vibrant food scene, with a special focus on Black-owned businesses. Their TikTok channel showcases delicious Caribbean and African cuisines through detailed reviews of dishes and dining experiences. Brands can connect with an audience eager for authentic recommendations and explorations of London's diverse culinary landscape.
Are you a brand that鈥檚 partnered with Hungry Belly?
Verify your partnership
Who is Hungry Belly鈥檚 audience?
Hungry Belly's audience is likely comprised of UK-based food enthusiasts, particularly those interested in London's diverse culinary scene, with a specific focus on Caribbean and African cuisines, and a demonstrated interest in supporting Black-owned businesses. Their high TikTok engagement rate (8.19% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active follower base. This suggests strong potential for driving conversions on sponsored content, merchandise, or affiliate product recommendations, as their audience actively seeks out and responds to their recommendations.
Which creators are similar to Hungry Belly?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in authentic London food, Black-owned businesses, Caribbean and African cuisine, and honest food reviews.
Kieran Monlouis
TikTok @foodyfella_ 路 Instagram @foodyfella_
This creator focuses on reviewing a variety of restaurants and food establishments. They share their experiences with different cuisines, including British gastropub fare, American soul food, Jamaican patties, and Caribbean dishes. The creator also features unique food items like rotisserie chicken, BBQ, and Filipino street food. Some videos also highlight bakery items and large portion meals.
Kaian Mason
TikTok @kaianslife 路 Instagram @kaianslife
This creator focuses on food reviews, primarily within London. They explore a variety of cuisines, including Japanese, Jamaican, Yemeni, and Sri Lankan, often visiting specific restaurants and highlighting their experiences. The creator also shares content related to fashion hauls and motivational messages about achieving goals. They sometimes conduct interviews with restaurant owners and managers as part of their food exploration.
Abu Food Review
TikTok @abufoodreview 路 Instagram @abufoodreview
This creator focuses on reviewing food, particularly affordable meal deals and unique dishes. They often highlight Ramadan meal boxes, chicken shop specials, and gourmet burgers. The creator also shares baking tutorials and explores viral food trends, sometimes with a personal twist. They frequently support local and small food businesses, encouraging their audience to do the same.
Frequently asked questions
Sign in to view Hungry Belly's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Hungry Belly today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Hungry Belly on your creator campaign.