What kind of content does Howey Ejegi make?
Howey Ejegi shares engaging video content on TikTok and Instagram, specializing in detailed hair care tutorials for diverse curl types and Afro hair. They showcase a range of popular hairstyles and haircuts, from beginner-friendly guides to trending looks. Beyond beauty, Howey offers a glimpse into their travels, particularly experiences in Lagos, Nigeria, adding a unique cultural dimension to their profile.
Are you a brand that’s partnered with Howey Ejegi?
Verify your partnership
Who is Howey Ejegi’s audience?
Howey Ejegi's audience is primarily interested in Afro hair care, specific curl types, and styling techniques, with a secondary interest in travel. Their engagement on Instagram is exceptionally high, demonstrating a 37.62% ER, significantly outperforming benchmark averages across platforms like TikTok (1.99% ER) and YouTube (~2.0% ER). This suggests a highly dedicated and responsive community actively seeking detailed advice and inspiration. Brands targeting this niche should prioritize platforms where Howey's audience exhibits strong loyalty and a propensity for interaction.
Which creators are similar to Howey Ejegi?
If you're looking for creators like this creator, they're perfect for anyone seeking expert advice on diverse curl types, Afro hair care, and stylish travel-friendly hairstyles.
Akiva Leach
TikTok @akivashair · Instagram @akivashair
This creator shares videos about hair care and styling. They demonstrate different wash day routines, protective styles like single plaits, and techniques for achieving waves and slicked-back buns. The content also covers hair growth, scalp health treatments, and product reviews, often focusing on natural hair types.
Tilly Wilson
TikTok @tillswils · Instagram @tillswils
This creator shares videos focused on hair care and styling. They demonstrate techniques for creating hairstyles such as the slicked-back ponytail and the bouncy blow dry, often using specific hair products and tools. The creator also discusses hair growth and provides tutorials for achieving different curl patterns. In addition to hair content, they occasionally post about skincare routines, particularly carbon laser facials, and share outfit inspiration.
Hasini Kay
TikTok @hasinikay · Instagram @hasinikay
This creator posts videos about beauty and lifestyle topics. They share content about skincare routines, including treatments like facials and aqua peels. The creator also discusses hair care, focusing on hair growth and treatments for hair loss, as well as styling curly hair. Additionally, they document decluttering their home, participating in project pans, and sharing hauls from sales.
Frequently asked questions
Sign in to view Howey Ejegi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Howey Ejegi today
You can use Nutcake’s agentic tools for free. Sign up today to work with Howey Ejegi on your creator campaign.