What kind of content does howdy molly make?
Molly brings a vibrant and organized approach to junk journaling and memory keeping on TikTok. Her feed is a treasure trove of craft tutorials, from intricate ribbon rosettes to personalized keychains, alongside delightful showcases of her stationery hauls. Beyond her crafting passion, Molly also offers glimpses into her exciting career in fashion, sharing her aspirations and plans for the year ahead.
Are you a brand that’s partnered with howdy molly?
Verify your partnership
Who is howdy molly’s audience?
Molly's audience is likely comprised of individuals interested in creative hobbies, particularly those focused on paper crafts, journaling, and personal organization. Their high TikTok engagement rate (21.27%, significantly exceeding benchmarks like TikTok's ~3.0%) signals strong interest and active participation, suggesting they are highly receptive to content and product recommendations. This audience demonstrates a clear intent to learn new craft techniques and discover relevant stationery and fashion items, indicating a high potential for conversion on relevant offerings.
Which creators are similar to howdy molly?
If you're looking for creators like this creator, you'll love discovering new ways to express your style through junk journaling, memory keeping, and fashion.
The Juliet Journal
TikTok @thejulietjournal · Instagram @_thejulietjournal
This creator makes videos about journaling and scrapbooking, often using themed collections. They create content inspired by different eras, colours, and characters, such as Alice in Wonderland or 1940s fashion. The videos also feature unboxings of craft supplies like PET tape and journals. Additionally, the creator shares tutorials on making thank you cards and organising craft materials.
Abbie Sophia
TikTok @abbiesophiawhite
This creator shares videos about their journaling process, including creating vision boards. They also post fashion content, such as outfit of the day videos and showcasing special occasion dresses. The creator often shares personal affirmations and reminders for themselves and their audience. Their content reflects themes of self-expression and personal enjoyment.
charlotte
TikTok @skinny_chip
This creator shares videos about their daily life, including getting ready routines and birthday celebrations. They also showcase fashion content, sharing outfit inspiration and styling tips, sometimes featuring vintage items. Other videos involve hobbies like bullet journaling, sewing, and decorating their journal with stickers. They also post about shopping experiences and their passion for certain topics.
Frequently asked questions
Sign in to view howdy molly's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with howdy molly today
You can use Nutcake’s agentic tools for free. Sign up today to work with howdy molly on your creator campaign.