What kind of content does The Carters make?
The Carters offer a delightful blend of home inspiration and practical living tips on Instagram. Their feed is a visual feast of DIY projects, from stunning room makeovers to charming garden transformations, alongside mouthwatering custom cake creations. They also share valuable organization hacks and highlight eco-friendly products, making their content both aspirational and achievable for a discerning audience.
Are you a brand that鈥檚 partnered with The Carters?
Verify your partnership
Who is The Carters鈥檚 audience?
The Carters' audience is likely composed of individuals interested in practical, aesthetically pleasing home improvement and lifestyle content, with a strong leaning towards DIY and sustainable living. Their exceptionally high Instagram engagement rate (48.33%), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals a highly dedicated and interactive community. This suggests their followers actively seek inspiration, participate in discussions, and are receptive to product recommendations related to home decor, baking, and eco-friendly practices.
Which creators are similar to The Carters?
If you're looking for creators like The Carters, you'll love discovering DIY and home decor enthusiasts who share baking, organization, and eco-friendly tips for your dream home.
kjg home
TikTok @kjg_home 路 Instagram @kjg_home
This creator shares content about home renovations, DIY projects, and interior design. They showcase transformations of different rooms, including hallways, living rooms, and laundry areas, often featuring budget-friendly hacks and organisation tips. The creator also posts about family life, travel experiences, and personal reflections, offering insights into everyday life and their home projects.
Helen
TikTok @homewithhelenandco 路 Instagram @homewithhelenandco
This creator focuses on home renovation and decoration content. They share their experiences with painting rooms, applying wallpaper, and updating furniture. Their videos often feature DIY projects, such as creating Christmas decorations or custom craft items using machines like Cricut. They also showcase room makeovers, including guest bedrooms, kitchens, and living spaces, often collaborating with brands for home goods and tools.
Robyn Stanley
TikTok @the_house_acc 路 Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
Frequently asked questions
Sign in to view The Carters's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Carters today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with The Carters on your creator campaign.