What kind of content does Helen make?
Helen transforms spaces with inspiring home renovation and decor content across TikTok and Instagram. Her audience tunes in for engaging DIY projects, from festive crafts to full room makeovers, showcasing her expertise in painting, wallpapering, and furniture updates. Helen's authentic approach and eye for detail make her a go-to source for home improvement inspiration and a valuable partner for brands in the home goods and tools sector.
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Who is Helen’s audience?
Helen's audience is likely comprised of individuals interested in home improvement, DIY, and interior design, primarily located in GB. Their high engagement rates (TikTok 8.90%, Instagram 10.22%) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. These strong intent signals suggest followers are actively seeking inspiration, tutorials, and product recommendations related to home renovation and decor, making them an ideal target for brands in this space.
Which creators are similar to Helen?
If you're looking for creators like this creator, you'll find inspiration for your next home renovation, DIY project, or room makeover with beautiful decor and craft ideas.
Kate Rose Morgan
TikTok @kate_rose_morgan · Instagram @kate_rose_morgan
This creator focuses on DIY home decoration projects, often featuring vibrant colours, particularly pink. Their content includes painting kitchen tiles, creating colourful spaces, and making cosy gaming nooks. They also share tips on interior styling and how to personalise a home to reflect individual tastes. The creator frequently uses crafting tools like a Cricut machine for decorative projects and enjoys making their living space feel whimsical and joyful.
The Carters
Instagram @housetohomeuk
This creator shares videos about home decorating and DIY projects, including room makeovers and garden transformations. They also post about baking, creating custom cakes for birthdays and other celebrations. Additionally, the creator features videos showcasing puzzles, organisation hacks, and eco-friendly products, often highlighting collaborations and gifted items.
Vanessa Sam
Instagram @osmanhousetohome
This creator shares videos about home renovation and interior design projects. They document their experiences with moving into new homes and undertaking various renovation tasks, such as painting rooms, styling kitchen shelves, and bathroom makeovers. The content also features DIY projects like upcycling furniture and creating decorative wall features for playrooms. Additionally, they share seasonal content, including Christmas decorations and art selection for their home.
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