What kind of content does Hermela make?
Hermela offers expert advice on achieving salon-worthy hairstyles at home, with a particular focus on protective styling for natural curls and in-depth product reviews. Her engaging Instagram content also delves into home renovation projects, showcasing impressive kitchen and bathroom transformations. Beyond aesthetics, Hermela shares relatable personal updates on her journey through motherhood, offering insights into postpartum life and breastfeeding.
Are you a brand that’s partnered with Hermela?
Verify your partnership
Who is Hermela’s audience?
Hermela's audience is likely comprised of individuals interested in beauty, specifically haircare and styling, with a secondary interest in home improvement. Their high Instagram engagement rate (4.22%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and active community. This suggests a strong intent to consume content, engage with product recommendations, and potentially convert on sponsored opportunities. The audience is likely seeking practical advice, inspiration for hair transformations, and trustworthy product reviews, making them valuable for brands in the beauty and home sectors.
Which creators are similar to Hermela?
If you're looking for creators like Hermela, you'll find them perfect for audiences interested in transformative haircare, styling tips, and inspiring home renovation journeys.
Sarah Bryant
Instagram @sarah_louwho
This creator makes content about hair care and styling, focusing on achieving voluminous and textured curls. They review and demonstrate the use of various hair products, including texture sprays, sea salt sprays, and primers, for different hair types. The creator also shares tips on scalp care, foundation application, and refreshing hairstyles. Additionally, they document their personal hair journey, from pixie cuts to embracing curly hair.
Ella Thomas
TikTok @3llathomas · Instagram @ellathomas_
The creator posts content about beauty and fashion. Videos include tutorials on styling curly hair, applying makeup, and skincare routines. They also share unboxing videos, GRWM (get ready with me) content, and showcase outfits. Product recommendations and advertisements for various brands are frequently featured.
Audrey Victoria
Instagram @audreyvictoriax
This creator shares beauty and hair care tips, focusing on product reviews and styling tutorials. They often discuss hair health, demonstrating techniques for achieving smoother, shinier hair and various hairstyles such as messy buns and specific ways to style bangs. The creator also shares skincare routines, including body care and practices like oil pulling, as well as makeup tutorials for eyebrows. Additionally, they document their experiences with pregnancy, discussing related body changes and care routines.
Frequently asked questions
Sign in to view Hermela's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Hermela today
You can use Nutcake’s agentic tools for free. Sign up today to work with Hermela on your creator campaign.