What kind of content does Heeya make?
Heeya offers a unique blend of academic insights and relatable lifestyle content. On TikTok, she navigates the complexities of university life, diving into neuroscience and computer science topics while sharing her own academic journey, including exam preparation. Beyond the books, Heeya also explores the lighter side of student life, from spa day experiences to outfit coordination tips, all delivered with an engaging and authentic tone.
Are you a brand that’s partnered with Heeya?
Verify your partnership
Who is Heeya’s audience?
Heeya's audience is likely comprised of students and young adults interested in higher education, particularly in STEM fields like neuroscience and computer science. Their engagement signals suggest a strong interest in academic journeys and study tips, as evidenced by a remarkable TikTok engagement rate of 6.44%, significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This high ER indicates a highly receptive and active community, offering excellent potential for brand partnerships focused on educational resources, study tools, or career development within these academic disciplines.
Which creators are similar to Heeya?
If you're looking for creators like this creator, you'll find them perfect for students navigating university life, exploring neuroscience and computer science, and sharing their academic journey.
Christina
TikTok @christina.zofia
This creator posts videos about their experiences with A-levels and GCSEs, often discussing revision and study techniques. They share insights into their sixth form life and academic challenges, including mock exams. The creator also includes travel content, such as a trip to Paris, and personal reflections on life decisions.
Emily Percival
TikTok @emilypercival
This creator shares videos about their life as a university student, covering topics such as daily routines, academic challenges, and social events. They document their experiences with university studies, including lectures, assignments, and dissertation writing. The creator also shares lifestyle content, including makeup tutorials, 'what I eat in a day' videos, and fitness activities like Pilates. Additionally, they post about their work in hospitality, detailing customer interactions and behind-the-scenes moments.
Ava-Joy
TikTok @avatierney1619
This creator shares videos about their academic achievements, including receiving top grades in their A-levels. They express excitement about reaching milestones that bring them closer to applying to their preferred university. The creator also posts content related to festive occasions, such as Christmas, and celebrates personal events like their 18th birthday while on holiday in the Caribbean.
Frequently asked questions
Sign in to view Heeya's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Heeya today
You can use Nutcake’s agentic tools for free. Sign up today to work with Heeya on your creator campaign.