What kind of content does Hayley Lambie make?
Hayley Lambie offers a relatable and inspiring look into family life and personal well-being on Instagram. Her content beautifully captures cherished moments with her young son, Otis, from festive outings to celebrating milestones. Beyond family adventures, Hayley shares practical advice on skincare routines, stylish outfit inspirations, and effective home cleaning tips, all delivered with a warm and authentic tone.
Are you a brand that’s partnered with Hayley Lambie?
Verify your partnership
Who is Hayley Lambie’s audience?
Hayley Lambie's audience is likely composed of UK-based parents and individuals interested in lifestyle content, specifically seeking practical advice on family activities, skincare routines, outfit inspiration, and home maintenance. Their high Instagram engagement rate (14.02%) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for product recommendations and brand partnerships within her niche, promising high-quality engagement and conversion potential.
Which creators are similar to Hayley Lambie?
If you're looking for creators like this creator, you'll find inspiration for family fun, skincare routines, outfit ideas, home cleaning tips, and relatable parenting advice.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Laura Williams
TikTok @cleaning_at83 · Instagram @cleaning_at83
This creator shares content about their experiences as a mother, including daily routines and parenting challenges. They also post about shopping hauls, particularly featuring items from TikTok Shop, such as clothing, homeware, and beauty products. The creator discusses household organisation and personal motivation, sometimes relating it to experiences like weight loss or rearranging their bedroom. They also occasionally share about their children's interests, like K-pop.
Em
Instagram @lifewiththereeds_
This creator shares videos about family life, focusing on their two young sons. Content includes documenting milestones such as first birthdays and the children's experiences, like seeing a rabbit for the first time. They also share insights into everyday parenting, including tips for travelling with young children and organisation hacks for baby items. Other videos feature home decoration projects and outings to play cafes.
Frequently asked questions
Sign in to view Hayley Lambie's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Hayley Lambie today
You can use Nutcake’s agentic tools for free. Sign up today to work with Hayley Lambie on your creator campaign.