What kind of content does hay make?
hay brings a fresh and relatable perspective to fashion and beauty on TikTok. They excel at sharing practical outfit inspiration, detailed makeup tutorials, and engaging product hauls featuring clothing and home goods. With a personal touch that includes comfort movie recommendations and life updates, hay offers a well-rounded and authentic viewing experience.
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Who is hay鈥檚 audience?
Hay's audience is likely composed of fashion-conscious individuals in GB seeking outfit inspiration and beauty advice. Their intent signals are strong, indicated by a high engagement rate (ER) of 12.51% on TikTok, significantly exceeding benchmark averages (TikTok ~3.0%). This suggests a highly receptive and active community eager for makeup tutorials and product hauls. Nutcake can expect above-benchmark engagement from this creator's followers, presenting a valuable opportunity for targeted brand collaborations and product promotion.
Which creators are similar to hay?
If you're looking for creators like hay, you'll find outfit inspiration, makeup tutorials, and product hauls perfect for fashion and beauty enthusiasts.
Chyna Solder
TikTok @chynasolder 路 Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
Fiona Brown
TikTok @fionahelenabrown 路 Instagram @fionahelenabrown
This creator shares content about their daily life, including cooking, home decor, and fashion hauls. They also post videos about self-care routines, such as getting their brows done and trying new haircare products. The creator often shares motivational quotes and personal reflections. They also share snippets of their travels and experiences, like flying to new destinations and enjoying meals at work.
Farah Vargas
Instagram @farahpink
This creator shares content about beauty and fashion. They often post reviews and tutorials for makeup and skincare products, highlighting items from various brands and retailers. The creator also shares outfit of the day posts, featuring different clothing items and accessories, and occasionally discusses haircare routines and product recommendations.
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