What kind of content does hay make?
hay brings a vibrant and relatable approach to fashion and beauty on TikTok. They offer practical outfit inspiration, detailed makeup tutorials, and engaging product hauls featuring clothing and home goods. With a personal touch, hay also shares glimpses into their life, including comfort movie recommendations, making their content a delightful blend of aspirational style and everyday charm.
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Who is hay鈥檚 audience?
Hay's audience is likely composed of fashion-forward individuals in the UK seeking style inspiration and practical beauty advice. Their high TikTok engagement rate (12.51% ER, significantly above benchmark averages for TikTok, Instagram, and YouTube) signals a highly receptive and active community. This audience is actively looking for outfit ideas, makeup tutorials, and product recommendations, indicating a strong intent to discover and potentially purchase featured items. Their engagement quality is demonstrably high, suggesting a valuable audience for brands in the fashion and beauty sectors.
Which creators are similar to hay?
If you're looking for creators like hay, you'll love these fashion and beauty gurus for outfit inspiration, makeup tutorials, and honest product hauls.
Chyna Solder
TikTok @chynasolder 路 Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
Fiona Brown
TikTok @fionahelenabrown 路 Instagram @fionahelenabrown
This creator shares content about their daily life, including cooking, home decor, and fashion hauls. They also post videos about self-care routines, such as getting their brows done and trying new haircare products. The creator often shares motivational quotes and personal reflections. They also share snippets of their travels and experiences, like flying to new destinations and enjoying meals at work.
Farah Vargas
Instagram @farahpink
This creator shares content about beauty and fashion. They often post reviews and tutorials for makeup and skincare products, highlighting items from various brands and retailers. The creator also shares outfit of the day posts, featuring different clothing items and accessories, and occasionally discusses haircare routines and product recommendations.
Frequently asked questions
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