What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant blend of fashion, beauty, and relatable family life content across Instagram and TikTok. Her audience engages with her authentic clothing hauls, often featuring styling tips with loved ones, and her honest reviews of popular beauty brands like Drunk Elephant and NARS. Hattie also shares the everyday adventures of raising three children, creating a warm and approachable persona that resonates with a broad audience.
Are you a brand that’s partnered with Hattie Smith?
Verify your partnership
Who is Hattie Smith’s audience?
Hattie Smith's audience is likely comprised of individuals interested in accessible fashion, beauty product recommendations, and relatable family lifestyle content, primarily from the UK. Their intent signals suggest they are actively seeking inspiration and purchasing advice, as evidenced by engagement with clothing hauls and skincare reviews. Notably, Hattie's TikTok engagement rate of 7.44% significantly outperforms the platform benchmark of 3.0%, indicating a highly receptive and interactive community on that platform. While her Instagram ER of 1.85% is slightly above benchmark, the TikTok performance suggests a strong opportunity for deeper engagement and conversion.
Which creators are similar to Hattie Smith?
If you're looking for creators like Hattie Smith, you'll love discovering influencers who share authentic fashion finds, honest skincare reviews, and relatable family life content.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
Frequently asked questions
Sign in to view Hattie Smith's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Hattie Smith today
You can use Nutcake’s agentic tools for free. Sign up today to work with Hattie Smith on your creator campaign.