What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant and authentic glimpse into her world across Instagram and TikTok. Her content centers on accessible fashion, from ASOS hauls to styling tips shared with loved ones, and honest beauty reviews featuring popular brands like Drunk Elephant and NARS. Beyond style, Hattie shares relatable and engaging moments from her busy family life, offering a warm and approachable perspective that resonates with a broad audience.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is likely comprised of individuals interested in accessible fashion, beauty tips, and relatable family content, primarily from the UK. Their intent signals suggest they are actively seeking product recommendations and inspiration, as evidenced by engagement with clothing hauls and skincare reviews. Hattie's TikTok engagement rate of 7.44% significantly outperforms the benchmark (3.0%), indicating a highly receptive and interactive audience on that platform, while her Instagram ER of 1.85% is slightly above benchmark (1.5%), suggesting solid engagement across both.
Which creators are similar to Hattie Smith?
If you're looking for creators like this creator, you'll love influencers who share authentic fashion, beauty, and family life content, including clothing hauls and skincare reviews.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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