What kind of content does Hannah Mum Journey make?
Hannah Mum Journey offers an authentic look into the realities of motherhood and pregnancy. On TikTok, she shares relatable content covering everything from navigating the four-month sleep regression and baby bedtime routines to documenting her own pregnancy journey. Beyond the parenting focus, Hannah also provides fashion inspiration and outfit ideas, making her a well-rounded voice for brands looking to connect with a diverse, engaged audience.
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Who is Hannah Mum Journey’s audience?
Hannah Mum Journey's audience is likely comprised of expectant and new mothers in the GB region seeking practical advice and relatable content on pregnancy, baby care, and navigating the challenges of motherhood. Their intent signals are strong, indicated by high engagement rates that significantly surpass benchmarks like TikTok's ~3.0% ER. With a 9.58% ER on TikTok, Hannah demonstrates a highly engaged community eager for her insights on baby routines, sleep regression, and even fashion. This suggests a high-quality audience receptive to sponsored content and product recommendations within the parenting and lifestyle space.
Which creators are similar to Hannah Mum Journey?
If you're looking for creators like this creator, you'll find relatable advice and inspiration for navigating the beautiful chaos of motherhood, from pregnancy through baby's milestones.
Laura Wenham
TikTok @laurawenham
This creator shares content about their life as a mother. They often post about their children, including a baby and a toddler, and share personal moments. The creator also features fashion content, such as try-on hauls and outfit inspiration. They discuss topics like skincare, hair care, and home life, including their collection of plants. The videos offer a glimpse into their daily routines and family experiences.
Astin Maisie
TikTok @dazeymais
This creator shares content about parenting, including tips for managing common baby issues like colic and reflux. They also post videos about meal ideas, such as slow cooker recipes and snack options for children. The creator documents their pregnancy journey, showing outfits for different stages of pregnancy and discussing style choices. Additionally, they occasionally share personal updates, like getting a new fringe.
Molly First time Mum
TikTok @mollygore1
This creator shares insights into motherhood, including the challenges of postpartum depression and the joys of watching a child grow. They document everyday moments, such as organising toys for a toddler and celebrating milestones like birthdays. The creator also discusses personal goals, including self-care, physical health, and coping with grief, while expressing gratitude for their online community and looking forward to the future.
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