What kind of content does Naomi make?
Naomi brings a fresh and inspiring perspective to home improvement and organization on Instagram. Her content dives into stylish DIY projects, showcasing practical storage solutions and decor for every room. From seasonal refreshes to outdoor space makeovers, Naomi offers accessible and aspirational ideas for creating a beautifully functional home.
Are you a brand that鈥檚 partnered with Naomi?
Verify your partnership
Who is Naomi鈥檚 audience?
Naomi's audience is likely comprised of individuals actively seeking inspiration and practical advice for enhancing their living spaces. Their intent signals are strong, indicated by a high engagement rate of 4.77% on Instagram, significantly outperforming benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly invested and receptive community eager to consume content on home improvement, organization, and DIY projects. Expect this audience to be receptive to product recommendations and detailed tutorials, contributing to high-quality engagement and potential conversion opportunities.
Which creators are similar to Naomi?
If you're looking for creators like this creator, they're perfect for anyone seeking inspiration and practical tips for transforming their living space into a stylish and organized haven.
Alexis Austin
Instagram @alexisandraaustin
This creator shares content about home renovations, interior design, and DIY projects. They document their journey of transforming their house into a home, often sharing details about specific rooms like the kitchen, primary bedroom, and bathroom. The creator also provides shopping links for furniture and decor, focusing on achieving a timeless and collected aesthetic.
Mayra Isabel
Instagram @mayratouchofglam
This creator posts videos about home improvement projects, such as transforming backyards into outdoor living spaces with fire pits and decorating them. They also share content related to beauty routines, including makeup tutorials and skincare. Additionally, the creator documents lifestyle content like organising their home, creating coffee stations, and sharing holiday outfits for trips.
Salina Maria Home
Instagram @salinamariahome
Content creator posts videos about home d茅cor and interior styling, with a cosy coastal aesthetic and a focus on creating relaxed, lived-in spaces. They share room makeovers, bedding and textile ideas, canopies, wall art and other shopping-led tips with direct links to products. Brand partnerships and sponsorships are common, featuring companies such as Wayfair, Desenio and Avocado Mattress, often including discount codes. Outdoor dining, patio styling and coastal-inspired family spaces also feature across their content.
Frequently asked questions
Sign in to view Naomi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Naomi today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Naomi on your creator campaign.