What kind of content does Food Made Simple make?
Food Made Simple brings a relatable and often humorous approach to the kitchen on TikTok. Their videos dive into delicious dishes, from classic fish pies to inventive cheese and pickle lasagne, making cooking and food preparation accessible and fun. Expect easy-to-follow recipes and satisfying food moments, perfect for anyone looking to spice up their mealtime.
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Who is Food Made Simple’s audience?
Food Made Simple's audience is likely comprised of home cooks and culinary enthusiasts in Great Britain seeking accessible and straightforward recipes. Their intent signals are strong, indicated by a high follower count on TikTok, suggesting a broad appeal. With a 2.25% engagement rate on TikTok, which is above the benchmark of ~3.0% (though close to YouTube's ~2.0%), their audience demonstrates a solid level of interaction, indicating they are receptive to content and likely to engage with further offerings.
Which creators are similar to Food Made Simple?
If you're looking for creators like this creator, you'll find them perfect for home cooks seeking easy, delicious recipes and practical food preparation tips.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Thom Bateman
TikTok @chefthombateman · Instagram @chefthombateman
This creator posts videos focusing on recipes and cooking techniques. They share detailed instructions for making a variety of dishes, including sauces, hash browns, and baked goods. The content often features homemade versions of popular foods and includes step-by-step guides with ingredient lists. They also share tips on preserving food and using ingredients such as wild garlic.
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