What kind of content does Will make?
Will brings a unique blend of culinary passion and personal storytelling to TikTok. He shares his love for the classic roast dinner, from preparing succulent meats to perfecting fluffy Yorkshire puddings and rich gravy. Beyond the kitchen, Will offers an authentic look into his entrepreneurial journey with his roast dinner box and vegetable rub business, alongside heartwarming updates on his personal life, including his engagement and wedding preparations.
Are you a brand that’s partnered with Will?
Verify your partnershipWho is Will’s audience?
Will's audience is likely comprised of UK-based food enthusiasts and aspiring entrepreneurs drawn to his practical roast dinner content and insights into his business venture. Their intent signals are strong, indicated by a high engagement rate (ER) of 7.32% on TikTok, significantly outperforming benchmarks (TikTok ~3.0%). This suggests a highly invested community eager for his culinary tips, business advice, and personal life updates, including his wedding. Expect high-quality engagement, with followers likely to comment, share, and potentially seek out his business offerings.
Which creators are similar to Will?
If you're looking for creators like this creator, target audiences interested in delicious roast dinners, food prep tips, business ventures, personal life updates, and wedding planning.
Rebecca Murphy
Instagram @becs_journey_to_health
This creator shares videos about their daily life, focusing on meal preparations and grocery shopping. They document cooking meals at home, often featuring family dinners and packed lunches, and frequently show their trips to supermarkets to buy ingredients. They also share personal anecdotes and experiences, such as getting tattoos and discussing their lifestyle.
Laurel Ysebaert
Instagram @laurelysebaert
This creator shares videos about daily life on their ranch, including tasks like moving cattle and tending to the animals. They also document interactions with various farm animals, such as ducks, chickens, and donkeys. The creator sometimes discusses the process of raising animals for meat and the emotional aspects of farm life. Additionally, they occasionally share personal updates and experiences, such as home renovations or interactions with wildlife.
Damian Barson Tessleymoor
Instagram @tessleymoorfarm
This creator posts content about daily life and tasks on their farm. A significant portion of their videos features sheep farming, including herding, feeding, and caring for the flock, often with the help of their sheepdog, Skye. They document their experiences as a first-generation farmer, highlighting their approach to knowing where food comes from, such as preparing pheasants sourced directly from the farm. Additionally, the creator showcases interactions with other farm animals like Highland cattle and provides reviews of farming equipment.
Frequently asked questions
Sign in to view Will's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Will today
You can use Nutcake’s agentic tools for free. Sign up today to work with Will on your creator campaign.