What kind of content does KMW make?
KMW crafts visually appealing content on Instagram, specializing in detailed reviews and unboxings of skincare and makeup. Their feed is a vibrant showcase of the latest lip liners, glosses, serums, and SPFs, often highlighting budget-friendly finds. With a keen eye for aesthetics, KMW frequently incorporates trending themes like autumnal palettes and soft pink visuals into their product swatches and hauls, making their profile a go-to for brands seeking authentic beauty endorsements.
Are you a brand that’s partnered with KMW?
Verify your partnership
Who is KMW’s audience?
KMW's audience is likely comprised of beauty enthusiasts in the UK actively seeking affordable skincare and makeup recommendations. Their high engagement rate (91.29% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and loyal community. This suggests strong intent signals for product reviews and unboxings, with a high probability of conversion for sponsored content. Nutcake should consider KMW for campaigns targeting consumers interested in value-driven beauty discovery.
Which creators are similar to KMW?
If you're looking for creators like this creator, you'll find them perfect for discovering affordable beauty gems through honest skincare and makeup reviews and unboxings.
Thebeautyedit
TikTok @thebeautyedit__ · Instagram @thebeautyedit__
This creator focuses on beauty content, including makeup tutorials and skincare routines. They often feature product reviews and unboxing videos, showcasing brands like Dior, Maybelline, and Charlotte Tilbury. The content includes 'get ready with me' videos and demonstrations of various makeup techniques, such as lip combos and blush application. They also share their tanning routine and promote skincare products.
Pia Rawlins
Instagram @glowwithpia_
This creator shares content about beauty and skincare products. They post unboxing videos of items like skincare essentials and beauty advent calendars. The creator also shares their routines for morning skincare and discusses specific products they use for hydration and skin health. They also occasionally share content related to fragrances and body care.
Sheena
Instagram @reviewsskincare
This creator regularly posts content focused on makeup and skincare. They frequently showcase various blush products, sharing their current favourites and preferred shades for different seasons, such as coral and peachy tones. The creator also highlights lip products, including lip balms and glosses, often discussing their personal collections and go-to items. Additionally, they share their skincare routines, detailing steps like cleansing, serum application, moisturising, and SPF, and review specific products that provide a healthy, glowy complexion.
Frequently asked questions
Sign in to view KMW's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with KMW today
You can use Nutcake’s agentic tools for free. Sign up today to work with KMW on your creator campaign.