What kind of content does Essa make?
Essa offers a vibrant mix of beauty and lifestyle content, primarily on TikTok. They dive deep into skincare, sharing honest reviews of everything from serums to cleansers, alongside personal routines and monthly "empties" discussions. Beyond beauty, Essa also brings followers along to craft workshops, shares their love for musical theatre, and explores seasonal fashion trends.
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Who is Essa’s audience?
Essa's audience likely consists of individuals interested in a blend of beauty, lifestyle, and creative pursuits, primarily from the UK. Their high TikTok engagement rate (7.97% ER) significantly surpasses benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive follower base. This suggests strong intent signals around product recommendations, tutorial engagement, and community participation in craft or fashion discussions. The quality of engagement is demonstrably high, presenting an excellent opportunity for brands seeking an active and responsive consumer segment.
Which creators are similar to Essa?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in authentic skincare reviews, engaging beauty routines, and inspiring craft workshops.
Demi Jones
TikTok @demijones · Instagram @demijones1
This creator shares content focused on beauty and skincare routines. They often review and demonstrate the use of various makeup products, including eyeliner, mascara, and lip treatments. Skincare features heavily, with reviews of serums, moisturisers, and sunscreens, often highlighting specific brands like L'Oréal Paris and CeraVe. The creator also posts about personal wellness, such as mole checks for skin cancer awareness, and shares updates on home and room renovations.
Nicole
Instagram @nicolejxhnson
This creator shares content related to beauty and skincare. They post videos featuring product reviews and routines, focusing on items like serums, face masks, and foundations. The creator also shares content about makeup, including lipstick shades suitable for brown skin and sparkly makeup looks. Additionally, they document experiences like attending beauty events and unboxing advent calendars.
Liv Clarke
TikTok @livclarke01
This creator shares content about beauty and fashion. They review products they have used up, known as 'empties', and share their favourites from the month or year. These reviews cover a range of items including skincare, makeup, and fragrances. The creator also posts 'Get Ready With Me' videos focusing on skincare routines and tips. Additionally, they engage their audience for fashion advice.
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