What kind of content does Emma make?
Emma offers a candid and relatable glimpse into the life of a working-from-home mum. On TikTok, she shares practical "mum hacks" for everything from keeping your coffee warm to managing toddler tantrums, alongside her favourite fashion and home finds. Her content resonates with parents seeking comfort and practicality, whether it's through cosy loungewear or clever tips for navigating the school-day hustle.
Are you a brand that’s partnered with Emma?
Verify your partnership
Who is Emma’s audience?
Emma's audience is likely comprised of UK-based parents, particularly mothers, seeking practical advice and inspiration for managing work-from-home life, parenting, and everyday household needs. Their intent signals are strong, driven by the desire for actionable "hacks" and curated "finds" in fashion and home goods. With a TikTok engagement rate of 4.59%, Emma's audience demonstrates significantly higher engagement than industry benchmarks (e.g., TikTok ~3.0%), indicating a highly receptive and interactive community that values her content. This suggests strong potential for driving conversions through sponsored content or affiliate marketing.
Which creators are similar to Emma?
If you're looking for creators like this creator, you'll find inspiration for balancing work, family life, and stylish finds that make everyday parenting a breeze.
Monica
TikTok @monicaandbabyivy
This creator shares snippets of their daily life as a working mother. Their content includes routines such as morning and evening routines, as well as cleaning and decluttering their home. They also post about toddler activities and their work attire. The creator often highlights the support they receive from their community.
Danielle Sands
TikTok @daniellemsands23
This creator shares videos about their life as a parent, often featuring their children and everyday family activities. They post content about home organisation, including shopping hauls from stores like IKEA and Primark, and showcase bedding and storage solutions. The creator also shares snippets of their daily routines, such as preparing meals for their family, and occasional lifestyle content, including fashion and money-saving tips.
Danielle Rae
TikTok @danielle.raex
This creator shares glimpses into her life as a mum to a toddler. Her content often features daily routines, such as morning preparations and meal ideas, including meals from Huel. She also posts about personal care, like her hair routine, and activities with her son, such as shopping trips and preparing for his birthday. The creator also shares practical tips, like a baby wipe hack.
Frequently asked questions
Sign in to view Emma's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emma today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emma on your creator campaign.