What kind of content does Emma make?
Emma offers a candid and relatable glimpse into the life of a working-from-home mum. On TikTok, she shares practical "mum hacks" for everyday challenges, alongside curated fashion and home finds perfect for comfort and style. Her content resonates with parents navigating the realities of juggling work and family life, highlighting the importance of routine and finding joy in the everyday.
Are you a brand that’s partnered with Emma?
Verify your partnership
Who is Emma’s audience?
Emma's audience is likely comprised of UK-based parents, particularly mothers juggling work and home life, actively seeking practical solutions and relatable lifestyle content. Their intent signals are strong, indicated by a high engagement rate of 4.59% on TikTok, significantly outperforming benchmarks (TikTok ~3.0%). This suggests a highly receptive and engaged community, receptive to recommendations on parenting, fashion, and home goods. The quality of engagement is therefore expected to be high, translating to strong potential for brand partnerships focused on these niches.
Which creators are similar to Emma?
If you're looking for creators like this creator, you'll find inspiration for juggling work, family, and personal style with practical mum hacks and curated finds.
Monica
TikTok @monicaandbabyivy
This creator shares snippets of their daily life as a working mother. Their content includes routines such as morning and evening routines, as well as cleaning and decluttering their home. They also post about toddler activities and their work attire. The creator often highlights the support they receive from their community.
Danielle Sands
TikTok @daniellemsands23
This creator shares videos about their life as a parent, often featuring their children and everyday family activities. They post content about home organisation, including shopping hauls from stores like IKEA and Primark, and showcase bedding and storage solutions. The creator also shares snippets of their daily routines, such as preparing meals for their family, and occasional lifestyle content, including fashion and money-saving tips.
Danielle Rae
TikTok @danielle.raex
This creator shares glimpses into her life as a mum to a toddler. Her content often features daily routines, such as morning preparations and meal ideas, including meals from Huel. She also posts about personal care, like her hair routine, and activities with her son, such as shopping trips and preparing for his birthday. The creator also shares practical tips, like a baby wipe hack.
Frequently asked questions
Sign in to view Emma's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emma today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emma on your creator campaign.