What kind of content does Emily on Toast make?
Emily on Toast crafts visually appealing and accessible recipes across Instagram and TikTok. Her content centers on delicious, healthy, and easy-to-prepare meals, with a special focus on high-fibre ingredients, seasonal produce, and options for vegetarian and gluten-free diets. Emily also shares practical advice on reducing food waste and offers inspiring meal prep ideas, making her a go-to resource for mindful home cooks.
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Verify your partnershipWho is Emily on Toast’s audience?
Emily on Toast's audience is likely comprised of individuals interested in practical, health-conscious cooking solutions, particularly those seeking to reduce food waste and explore vegetarian options. Their high engagement rates on both Instagram (11.54% ER) and TikTok (4.75% ER) significantly surpass platform benchmarks (Instagram ~1.5% ER, TikTok ~3.0% ER), indicating a highly receptive and active community. This suggests strong intent signals for recipe discovery, practical tips, and potentially, product recommendations related to sustainable and healthy eating.
Which creators are similar to Emily on Toast?
If you're looking for creators like this creator, you'll love those who share delicious vegetarian recipes, healthy eating tips, and smart meal prep ideas to minimize food waste.
Lilly
TikTok @foodie_lilly · Instagram @foodie_lilly
This creator focuses on sharing a variety of healthy and high-fibre recipes. Many of the dishes are designed to be quick and easy to prepare, often taking 15 minutes or less. The content includes recipes for breakfast, lunch, and dinner, frequently featuring eggs, chicken, beans, and vegetables. Some posts also offer tips on dining out or share personal travel experiences.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
WHAT KD EATS
Instagram @whatkdeats
This creator focuses on making food content for individuals cooking alone. They share quick and easy recipes, often highlighting high-protein, low-calorie, and budget-friendly meals. Their videos cover meal preparation strategies, ideas for grocery shopping for one, and tips to reduce food waste. The creator also discusses personal wellness topics, including improving sleep through dietary choices and exploring alternatives to caffeine. Occasionally, they feature creative and fun food concepts, such as themed recipes for holidays.
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