What kind of content does Emily on Toast make?
Emily on Toast crafts accessible and inspiring recipes, with a focus on healthy, high-fibre, and seasonal ingredients. Her content, primarily on Instagram, showcases delicious one-pan meals, pasta dishes, and baked goods, often with vegetarian or gluten-free options. Emily also shares practical tips on reducing food waste and offers smart meal prep ideas, making her a go-to resource for home cooks seeking wholesome and sustainable culinary inspiration.
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Who is Emily on Toast’s audience?
Emily on Toast's audience is likely comprised of individuals interested in practical, health-conscious cooking solutions, particularly those seeking vegetarian options and strategies to reduce food waste. Their intent signals are strong, indicated by exceptionally high engagement rates on both Instagram (11.54%) and TikTok (4.75%), significantly outperforming industry benchmarks (Instagram ~1.5% ER, TikTok ~3.0% ER). This suggests a highly receptive and actively engaged community eager for recipe inspiration, meal prep tips, and sustainable food practices.
Which creators are similar to Emily on Toast?
If you're looking for creators like this creator, you'll find inspiration for delicious vegetarian recipes, smart meal prep, and tips to reduce food waste for healthier eating.
Lilly
TikTok @foodie_lilly · Instagram @foodie_lilly
This creator focuses on sharing a variety of healthy and high-fibre recipes. Many of the dishes are designed to be quick and easy to prepare, often taking 15 minutes or less. The content includes recipes for breakfast, lunch, and dinner, frequently featuring eggs, chicken, beans, and vegetables. Some posts also offer tips on dining out or share personal travel experiences.
Shanil Jiwani
Instagram @shanilcooks
This creator shares recipes for various dishes, often focusing on convenience and flavour. They frequently feature quick meal solutions, including dairy-free options and high-protein meals. Their content includes preparations like broiled lobster tails, steak dinners, sheet pan salmon, and pasta dishes, often utilising store-bought shortcuts and seasoning blends to simplify the cooking process. They also explore recipes for soups, tacos, and comfort foods, aiming to make home cooking accessible and enjoyable.
Suganya Hariharan
Instagram @relishthebite
This creator shares recipes for a variety of dishes, focusing on quick and easy meals that can be made in under 30 minutes. Their content includes breakfasts like cheesy chilli oil eggs and ricotta toast, as well as lunches and dinners such as mushroom biryani and spicy gnocchi. They also create content around baking, including banana bread and chicken tater tots, often incorporating family-friendly or hidden-nutrition aspects. Additionally, the creator shares recipes for drinks and snacks, sometimes with a fusion twist.
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