What kind of content does Ellie make?
Ellie offers a comprehensive guide to beauty and wellness, sharing honest reviews of makeup, from mascara to serums, and detailing effective skincare routines. Her content also delves into hair care, focusing on achieving frizz-free shine, and thoughtfully touches upon women's health supplements. Ellie's approach is encouraging, aiming to inspire both her audience and fellow small creators.
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Who is Ellie鈥檚 audience?
Ellie's audience is likely comprised of women in the GB interested in beauty, skincare, and hair care, with a secondary interest in women's health. Their high engagement rate (21.82% ER on TikTok, significantly above benchmark platforms like TikTok ~3.0%, Instagram ~1.5%, and YouTube ~2.0%) signals strong intent to discover and act on product recommendations. This indicates a highly receptive and valuable audience for brands seeking authentic endorsements and direct consumer interest within the beauty and wellness space.
Which creators are similar to Ellie?
If you're looking for creators like this creator, you'll love content tailored for those passionate about beauty, skincare, makeup, hair care, and women's health.
Wandana Faheem
TikTok @wanxana
This creator posts content focusing on beauty and skincare. They share reviews and demonstrations of makeup products, including mascara, foundation, and eyeshadow palettes. The creator also discusses skincare routines, featuring products like retinol, serums, and moisturisers, often highlighting their benefits for different skin types and concerns. Additionally, they share experiences with fragrances, detailing scent profiles and occasions for use.
rfreebies21
TikTok @rfreebies21
This creator posts content about beauty products and makeup. They often feature unboxing videos of beauty boxes and showcase new makeup launches. The creator also shares skincare routines, focusing on products for dry skin, and discusses hair care treatments. Additionally, they review makeup items like mascara and sometimes feature jewellery.
Sagithya
TikTok @sagithya.x
This creator shares content focused on beauty and skincare. They showcase makeup looks, often highlighting specific products and routines, including lip combos and eyeshadow application for events like Christmas. Skincare routines are also a common theme, with demonstrations of product use before makeup application. Additionally, the creator posts about hair care, featuring products for overnight treatment. They also share occasional lifestyle content, such as celebrating New Year and sharing traditional attire.
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