What kind of content does EL make?
EL shares mouthwatering cooking and baking videos on Instagram, showcasing delicious recipes from vegan cinnamon rolls to homemade granola. Their detailed tutorials, complete with ingredient lists and step-by-step instructions, make it easy for anyone to recreate their favorite treats. Beyond the kitchen, EL also offers glimpses into their London adventures, from immersive exhibitions to exclusive promotions with discount codes.
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Who is EL’s audience?
EL's audience is likely composed of home cooks and bakers in the UK interested in exploring vegan cuisine and discovering new products. Their high Instagram engagement rate (4.74%) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and active community. This suggests strong intent signals for recipe adoption and a high likelihood of positive response to promotions, making EL a valuable partner for brands targeting this niche.
Which creators are similar to EL?
If you're looking for creators like this creator, partner with those who specialize in vegan cooking and baking for recipe inspiration and promotional content.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Cassie Yeung
Instagram @cassyeungmoney
This creator shares videos about cooking and preparing various dishes. They document trips to Asian markets for groceries and ingredients, often focusing on making broths and stocks. The creator also shares recipes for desserts, snacks, and main courses, sometimes with a healthier twist. They have also posted content about attending events like Carnival and NASCAR races, and trying unique food and drink items.
Noor Fluffy
TikTok @noor.fluffy · Instagram @noor.fluffy
The creator posts a variety of content, including cooking tutorials and recipes, particularly focusing on bread and pastries. They also share personal vlogs about their daily life and experiences, including moments of motherhood and celebrations such as graduations. Additionally, the creator covers lifestyle tips, such as encouraging viewers to stay busy with new skills and healthy habits. Some of their content also includes reflective and religious texts.
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