What kind of content does EL make?
EL brings a delightful blend of culinary expertise and lifestyle exploration to their Instagram feed. They specialize in accessible cooking and baking tutorials, showcasing everything from decadent cinnamon rolls to wholesome granola, with a focus on vegan-friendly ingredients and clear, step-by-step instructions. Beyond the kitchen, EL offers glimpses into their adventures, including captivating visits to London's immersive exhibitions. Their engaging content also features occasional product and event promotions, often enhanced with exclusive discount codes.
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Who is EL’s audience?
EL's audience is likely comprised of home cooks and bakers in the UK interested in exploring vegan cuisine and discovering new products. Their high Instagram engagement rate (4.74%), significantly exceeding benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), signals a highly receptive and active community. This audience demonstrates strong intent to engage with recipe content and is likely to be receptive to promotions related to vegan ingredients, kitchenware, and food brands.
Which creators are similar to EL?
If you're looking for creators like this creator, partner with those who specialize in vegan cooking and baking to reach a health-conscious audience.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Jack Munn
Instagram @jack_munn
This creator focuses on recipes and cooking tutorials, often showcasing how to prepare classic dishes from around the world. They demonstrate techniques for making everything from British fish and chips and pies to Indonesian Ayam Goreng and Vietnamese Banh Mi. Many videos feature detailed steps for creating dishes, alongside explanations of ingredient choices and cooking methods. The creator also frequently shares personal stories related to the food they cook.
Cathryn Wood
Instagram @cathrynlaurawood
This creator shares videos about baking and cooking. They often provide recipes and tutorials for homemade treats, including scones, cookies, cakes, and ice cream. Many of their recipes are gluten-free. The creator also shares 'what I eat in a day' style videos, showcasing their meals and snacks.
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