What kind of content does EGG make?
EGG crafts captivating content blending dramatic gothic makeup with honest beauty reviews. Across TikTok and Instagram, they showcase bold looks and product pigmentation, often injecting humor and pop culture references into their tutorials. Their engaging style makes them a standout voice in the beauty space.
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Who is EGG’s audience?
EGG's audience is likely composed of individuals interested in alternative beauty aesthetics, particularly gothic makeup and dramatic looks, who also appreciate humor. Their high engagement rates on both TikTok (20.10%) and Instagram (29.99%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive fanbase. This suggests strong intent signals for product recommendations and a high-quality engagement profile, making EGG an attractive partner for brands targeting this niche.
Which creators are similar to EGG?
If you're looking for creators like this creator, you'll love their dramatic gothic makeup looks, hilarious beauty reviews, and bold, unforgettable style.
Babie
TikTok @sxcorpionhoe · Instagram @sxcorpionhoe
This creator posts about alternative fashion and makeup. Their videos often feature outfit of the day (OOTD) content, showing how they style gothic-inspired clothing and accessories. They also share makeup tutorials, focusing on looks like 'goth glam,' and sometimes document thrifting trips where they search for unique fashion items. The creator also shares personal anecdotes related to their alternative style and lifestyle.
georgie
TikTok @georgie.lowen
This creator focuses on makeup tutorials and demonstrations, often featuring grunge and editorial styles. They provide step-by-step guides for achieving specific looks, such as smokey eyes or blurred lips, encouraging viewers to use products they already own. The content also includes makeup decluttering sessions, reviews of new beauty products, and discussions about skincare routines. Occasionally, the creator shares personal updates, like a new hairstyle.
Hazel J
TikTok @byhazelj · Instagram @byhazelj
This creator posts videos featuring makeup transformations and tutorials, often inspired by popular culture and characters. They also share content related to beauty trends, product reviews, and personal reflections on past aesthetics. The creator sometimes experiments with bold makeup choices and explores nostalgic themes within their content.
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