What kind of content does Easy Crafts make?
Easy Crafts brings a joyful and creative spirit to TikTok and Instagram, sharing accessible craft tutorials and DIY projects. Their engaging videos often focus on using simple materials like markers, with a unique twist of incorporating original songwriting and popular music. Brands looking to connect with an audience that appreciates creativity and heartfelt expression will find a vibrant community here.
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Who is Easy Crafts’s audience?
Easy Crafts' audience is likely comprised of DIY enthusiasts and aspiring creators, primarily based in the UK, who are actively seeking inspiration and step-by-step guidance for their creative projects. Their high engagement rate on Instagram (3.81% ER, significantly above benchmark) suggests a highly motivated and interactive community, indicating strong intent signals for tutorials and product recommendations. The substantial follower count across platforms points to a broad reach, with a core audience demonstrating a clear desire to learn and participate in craft-related activities.
Which creators are similar to Easy Crafts?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking fun, accessible DIY craft tutorials and inspiration for creative projects.
Holly Hubert
TikTok @hollyh · Instagram @hollyh
This creator posts a range of content, including makeup tutorials and Halloween-themed videos. They also share personal life updates, such as celebrating a friend's graduation. Music is a significant part of their content, with the creator promoting their own song releases and sharing acoustic versions. Some videos feature humorous observations, like their pet's supposed influence on the weather.
Perla Martinez
Instagram @d.i.y.holic
This creator shares videos focused on crafting and DIY projects. They often demonstrate how to use cutting machines like the Cricut Joy to create items such as gift boxes, cake toppers, and decorations. The content includes tutorials for making paper flowers, 3D butterflies, and personalised gifts. Additionally, they offer advice on organising craft supplies and troubleshooting printer issues.
Stephanie Hanna
Instagram @stephaniehannahome
This creator makes videos about DIY crafts and home decor. They often share tutorials for making items like custom phone cases, keychains, and decorative frames. The creator also posts about home styling, featuring new purchases and seasonal decorations. They frequently celebrate special occasions, such as birthdays, with themed parties and gift ideas.
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