What kind of content does Easy Crafts make?
Easy Crafts brings a joyful and accessible approach to DIY projects, specializing in engaging craft tutorials on TikTok and Instagram. Their content frequently features vibrant marker art and celebrates special occasions, often infused with original music and lyrics. Brands looking to connect with an audience that values creativity and hands-on fun will find a unique partner in Easy Crafts.
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Who is Easy Crafts’s audience?
Easy Crafts' audience is likely comprised of DIY enthusiasts and aspiring creators, primarily located in the UK, who actively seek inspiration and step-by-step guidance for craft projects. Their intent signals are strong, evidenced by high engagement rates, particularly on Instagram (3.81% ER), significantly outperforming benchmark averages. This suggests a highly receptive and interactive community, indicating excellent potential for brand collaborations and product placements that align with creative hobbies and artistic expression.
Which creators are similar to Easy Crafts?
If you're looking for creators like this, you'll find them perfect for anyone who loves DIY projects, creative tutorials, and expressing themselves through art and music.
Holly Hubert
TikTok @hollyh · Instagram @hollyh
This creator posts a range of content, including makeup tutorials and Halloween-themed videos. They also share personal life updates, such as celebrating a friend's graduation. Music is a significant part of their content, with the creator promoting their own song releases and sharing acoustic versions. Some videos feature humorous observations, like their pet's supposed influence on the weather.
Perla Martinez
Instagram @d.i.y.holic
This creator shares videos focused on crafting and DIY projects. They often demonstrate how to use cutting machines like the Cricut Joy to create items such as gift boxes, cake toppers, and decorations. The content includes tutorials for making paper flowers, 3D butterflies, and personalised gifts. Additionally, they offer advice on organising craft supplies and troubleshooting printer issues.
Stephanie Hanna
Instagram @stephaniehannahome
This creator makes videos about DIY crafts and home decor. They often share tutorials for making items like custom phone cases, keychains, and decorative frames. The creator also posts about home styling, featuring new purchases and seasonal decorations. They frequently celebrate special occasions, such as birthdays, with themed parties and gift ideas.
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