Dr Eliza Filby

What kind of content does Dr Eliza Filby make?

Dr Eliza Filby offers insightful commentary on the socio-economic realities facing young people in the UK. Through engaging TikTok and Instagram content, she unpacks critical issues like student debt, the evolving job market, and the societal pressures that shape success. Her work thoughtfully challenges conventional wisdom, making her a compelling voice for brands seeking to connect with a discerning, forward-thinking audience.

Are you a brand that’s partnered with Dr Eliza Filby?

Verify your partnership

Content categories

Business

Educational

Family

Finance

Interviews/VoxPop

Lifestyle

Motivational

Self-help

Browse all creators

There’s something revealing in this conversation.

On paper, this generation is doing the right things. Reading financial advice. Watching YouTubers they’ve researched and trust. Putting small savings into diversified ETFs

And yet, the feeling that comes through is fragility rather than confidence that this approach is setting up anyone for stability.

“I’m lucky. My parents help.”

“Otherwise I think most of my generation is financially screwed.”

“I invested a bit… and then I stopped. It only went down.”

This is what financial literacy looks like when there’s very little room for error. When you’re educated enough to know the risks, but don’t have the buffer to ride them out.

£80,000.

For one degree.

This clip stayed with me because it captures something I hear again and again when I talk to young graduates in the UK. The debt is enormous, the interest quietly ticking up, and the emotional response is often a strange mix of resignation and denial: “I just hope it disappears.”

For years, we sold higher education as the safest bet you could make. It is meant to be the ultimate hedge against insecurity. But UK student loans are no longer just a graduate tax you vaguely ignore. For many, they are shaping life choices: what work you take, whether you retrain, when you move out, whether you can afford to take risks at all.

And then there’s the part we talk about even less: what happens when the degree doesn’t translate into a graduate job. When people retrain again. Or pivot entirely. Or keep hustling, years after graduation, carrying debt for a career that never quite materialised.

I’ve written before about the scale of student debt in Britain and how casually we’ve normalised it. My last substack goes into more depth on this topic. We often say ‘a degree doesn’t pay’, but are we asking the right questions?

🔗Link in bio

The reality of caring for elderly relatives often falls on women’s shoulders.

Many women in their fifties and sixties are forced to choose between their careers and caregiving.

We're living longer, but also with more complex health needs yet our care system isn’t equipped to handle it.

So where do we find those carers?

Who is Dr Eliza Filby’s audience?

Dr. Eliza Filby's audience is likely comprised of intellectually curious individuals in the UK, aged 18-35, interested in contemporary societal challenges and future trends. Their intent signals suggest a desire for informed discussion and analysis, particularly around socio-economic issues, youth concerns, and the evolving landscape of work and societal norms. Engagement on Instagram (1.99% ER) and TikTok (3.01% ER) is strong, with TikTok performance significantly exceeding the benchmark, indicating a highly receptive and interactive community eager for Dr. Filby's insights.

Which creators are similar to Dr Eliza Filby?

If you're looking for creators like this creator, partner with those who analyze socio-economic issues and offer insights into UK youth, student debt, the future of work, and evolving societal norms.

TJ Atkinson

TikTok @tjatkinson15

This creator focuses on property and wealth building in the UK. They discuss topics such as generational wealth, the impact of single parenting on financial stability, and housing market predictions. The creator also offers advice on property investment, retirement planning, and the financial implications of renting versus buying. Additionally, they explore how family structures and community issues, particularly within the Black and South Asian communities, affect wealth accumulation.

Adventure

Business

Comedy

Bret and Evey

TikTok @bretandevey · Instagram @bretandevey

This creator shares content about personal finance, with a focus on investing and financial planning. They explain financial concepts, discuss their own financial journey, and offer tips on budgeting and saving. The creator also shares insights into their life as a couple and family, including experiences with their children and home renovations. Additionally, they touch upon content creation tips and the tools they use for their work.

Business

Cleaning

Comedy

Emmanuel Asuquo

TikTok @theemaneffectuk · Instagram @theemaneffectuk

This creator discusses relationships, focusing on marriage advice and boundaries. They also share insights on financial matters, including wealth building, side hustles, and the importance of financial planning. Additionally, the creator touches upon personal growth, setting standards, and the impact of one's environment on success. The content also covers entrepreneurship, stressing the need for tech integration and practical steps to start a business.

Business

Educational

Family