What kind of content does Kerry make?
Kerry shares mouthwatering video recipes for beloved dishes like steak and ale pie and baked feta dip on Instagram. They also offer a local's guide to dining in Aberdeen and Aberdeenshire, highlighting restaurant reviews and exclusive deals, particularly during Aberdeen Restaurant Week. Kerry's content is a delicious exploration of local flavors and culinary inspiration.
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Who is Kerry’s audience?
Kerry's audience is likely comprised of food enthusiasts and local residents in and around Aberdeen, Scotland, actively seeking culinary inspiration and value. Their intent signals are strong, indicated by their engagement with recipe content and restaurant deals, particularly during events like Aberdeen Restaurant Week. With an Instagram engagement rate of 2.62%, Kerry's audience demonstrates above-benchmark interaction compared to platforms like Instagram (1.5% ER) and YouTube (2.0% ER), suggesting a highly receptive and engaged community. This presents a valuable opportunity for brands targeting this niche demographic.
Which creators are similar to Kerry?
If you're looking for creators like this creator, they're perfect for foodies in Aberdeen seeking delicious recipes and the inside scoop on local restaurant deals.
Finding the Feed Rebecca
Instagram @findingthefeed
This creator posts videos about food and drink. They frequently review restaurants in Edinburgh and Glasgow, showcasing dishes like pizza, pasta, steak, and seafood. The creator also shares content from spa days and hotel stays. They often include details about special offers and dining experiences.
Sophies Slice
Instagram @sophies_slice
This creator posts videos about food, often sharing recipes for dishes they have made. They also review restaurants and cafes, particularly those in Edinburgh. Their content includes a variety of meals, from curries and salads to baked goods and cocktails. They also share tips on meal prepping and making homemade sauces.
OnlyScranz
Instagram @onlyscranz
This creator focuses on sharing content about food and dining experiences. They frequently showcase meals from a variety of venues, ranging from high-end restaurants with tasting menus to casual eateries and street food. Videos often feature detailed reviews of specific dishes, highlighting their quality and presentation, often within cities like Edinburgh and Kyoto. The creator also provides insights into food-related events, such as Christmas markets, and occasionally shares cooking demonstrations for recipes like instant ramen. Their content consistently centres on culinary exploration and diverse eating occasions.
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