What kind of content does Emma make?
Emma transforms houses into dream homes with her engaging DIY renovation videos. On TikTok and Instagram, she shares practical tutorials for everything from building stud walls to boosting curb appeal, making complex projects accessible to all. Her content is a journey through problem-solving and satisfying reveals, perfect for brands looking to connect with an audience eager for home improvement inspiration.
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Who is Emma’s audience?
Emma's audience is likely composed of homeowners and aspiring DIY enthusiasts in the UK seeking practical advice and inspiration for home improvement projects. Their intent signals are strong, indicated by high engagement rates that significantly outperform platform benchmarks (TikTok: 4.18% vs. 3.0%, Instagram: 6.70% vs. 1.5%). This suggests a highly invested community eager to consume and act upon Emma's tutorials and maintenance tips, promising excellent potential for brand collaborations focused on home goods, tools, and services.
Which creators are similar to Emma?
If you're looking for creators like this creator, they're perfect for homeowners eager to tackle DIY projects, master home maintenance, and boost their curb appeal with step-by-step tutorials.
Scott DIY
TikTok @scott_diy · Instagram @scott_diy
This creator posts videos about home renovation and DIY projects. They document the process of building items such as bin storage, gates, and fireplace surrounds, often sharing the materials and tools used. The creator also discusses challenges encountered during projects, like fixing mistakes and dealing with warped wood. They share updates on renovations, including hallway and downstairs toilet improvements, and sometimes reflect on past projects and future goals.
Winni Designs
TikTok @winnidesigns · Instagram @winni.designs
This creator posts videos about home improvement and DIY projects. They demonstrate how to tile walls and floors, focusing on techniques for grouting and installing subway tiles. The content also includes tutorials on cutting drywall and wood, as well as installing fixtures like tub spouts. Additionally, they showcase useful tools such as laser levels and innovative saw horses, and even provide insights into home security systems.
the_houseofwood
TikTok @the_houseofwood · Instagram @the_houseofwood
This creator posts videos about home renovation and DIY projects. They share tutorials on tasks such as fixing kitchen sealant, installing banisters, and repairing a stone sign. The content also features upcycling furniture, building a bird box, and general decorating tips. They often discuss the learning process involved in new DIY skills and share their experiences with various tools and materials.
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