What kind of content does Desmond Scott make?
Desmond Scott crafts engaging video content across Instagram, focusing on elevated home cooking with recipes like Jollof Rice and Vietnamese Braised Pork Belly. His feed also offers practical advice on skincare, grooming, and personal style, alongside heartwarming glimpses into family life, from kids' haircuts to shared adventures. Desmond's approachable yet polished aesthetic makes him a compelling partner for brands seeking to connect with a diverse audience interested in lifestyle and culinary pursuits.
Are you a brand that’s partnered with Desmond Scott?
Verify your partnershipWho is Desmond Scott’s audience?
Desmond Scott's audience is likely composed of individuals interested in a holistic lifestyle, encompassing culinary exploration, beauty routines, family life, and personal fashion. Their high Instagram engagement rate (4.51%) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations and brand partnerships related to cooking, skincare, and family-oriented lifestyle products, promising high-quality engagement and conversion potential.
Which creators are similar to Desmond Scott?
If you're looking for creators like Desmond Scott, you'll find inspiration for delicious family meals, effective skincare routines, and effortless personal style.
Cassie Yeung
Instagram @cassyeungmoney
This creator shares videos about cooking and preparing various dishes. They document trips to Asian markets for groceries and ingredients, often focusing on making broths and stocks. The creator also shares recipes for desserts, snacks, and main courses, sometimes with a healthier twist. They have also posted content about attending events like Carnival and NASCAR races, and trying unique food and drink items.
Kate Norkeliunas
Instagram @katenorkeliunas
This creator posts videos about their daily life, including food reviews and home renovations. They share their experiences with various kitchen appliances, such as air fryers, and demonstrate recipes or meal preparations. The creator also discusses personal non-negotiables and shares gift ideas, often featuring products they have partnered with. Additionally, they cover topics like skincare, fashion, and family activities.
Victor Kunda
TikTok @victor.kunda
This creator posts videos primarily focusing on cooking and fashion. They share recipes for dishes such as baked sweet potato bowls and chicken and turkey stuffing balls, often demonstrating techniques using kitchen gadgets. In their fashion content, they showcase recent clothing hauls, particularly from brands like Moshi Marjella and Diesel, discussing the discounts available through specific shopping apps. They also share personal moments, including reflections on their career and experiences.
Frequently asked questions
Sign in to view Desmond Scott's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Desmond Scott today
You can use Nutcake’s agentic tools for free. Sign up today to work with Desmond Scott on your creator campaign.