What kind of content does Defected make?
Defected brings infectious energy to TikTok and Instagram, showcasing the best of house and tech house music. Their feed is a vibrant mix of new music releases, electrifying DJ sets, and exclusive event announcements, often highlighting Defected Records' iconic parties in Ibiza and London's fabric club. Expect a visual celebration of dancefloor culture, complete with lyrical snippets and a palpable party atmosphere.
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Verify your partnershipWho is Defected’s audience?
Defected's audience is primarily comprised of dedicated electronic dance music enthusiasts, particularly those interested in house and tech house subgenres. Their high engagement rates on both TikTok (4.70% ER) and Instagram (10.53% ER), significantly exceeding platform benchmarks, signal strong audience loyalty and active participation. This suggests a community that actively seeks out new music releases, DJ sets, and behind-the-scenes content, indicating a high potential for conversion on premium content or merchandise.
Which creators are similar to Defected?
If you're looking for creators like Defected, you'll find them perfect for audiences passionate about the latest electronic and house music releases and energetic DJ sets.
Sound of House Music
TikTok @soundofhousemusic
This creator shares content focused on electronic dance music. The videos often feature performances by well-known DJs such as Fred Again, Daft Punk, and Armin Van Buuren. Many posts highlight house music, including subgenres like tech house and deep house, and showcase live sets from venues and festivals around the world. The creator also posts about other electronic music artists and their performances.
FORBID
Instagram @forbidmusic
This creator consistently shares content focused on DJing and electronic music. Their videos capture live performances at clubs and festivals, showcasing events in locations such as Ibiza and across the UK. The creator primarily features genres including house music, tech house, and dance music. They also announce new music releases and collaborations, highlighting their work as a music producer on original tracks and remixes.
Tibasko
TikTok @tibasko · Instagram @tibasko_
This creator shares content related to electronic and house music. They often post short clips teasing new music, with a focus on techno and disco genres. Their videos frequently feature DJing, sometimes in unique locations like a library or rooftop. The creator also shares behind-the-scenes moments and references to UK rave culture.
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