What kind of content does Bethan make?
Bethan shares her passion for all things beauty and skincare on Instagram. Her feed is a curated collection of honest reviews, from the latest fragrance discoveries to her holy grail makeup essentials. Whether she's unboxing new products or demonstrating effective routines for a healthy skin barrier, Bethan offers practical advice with a relatable and approachable tone. She also provides helpful tips on seasonal makeup refreshes and travel-ready beauty organization.
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Who is Bethan’s audience?
Bethan's audience is likely comprised of individuals in Great Britain interested in beauty, skincare, fragrance, and makeup, with a strong inclination towards product discovery and reviews, as indicated by her unboxing content. Her exceptionally high Instagram engagement rate of 30.38% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), signaling a highly receptive and interactive community. This suggests strong potential for driving purchase intent and brand loyalty through authentic endorsements and product showcases.
Which creators are similar to Bethan?
If you're looking for creators like this creator, partner with those who excel at unboxing beauty, skincare, fragrance, and makeup for an engaged audience.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Emily Buckingham
Instagram @glow.with.emily.x
This creator shares content focused on beauty and skincare products. They post reviews and unboxings of items such as perfumes, makeup, and various skincare ranges. The content often highlights specific product details like fragrance notes or key ingredients and includes sponsored or gifted items.
Jeaulina
Instagram @healthbyjeau
This creator shares content focused on beauty and skincare. They post makeup tutorials, demonstrating looks using various products and brands, often featuring soft glam styles. The creator also shares their skincare and haircare routines, highlighting specific products they use for cleansing, hydration, and hair health. Additionally, they occasionally post about lifestyle activities and fashion.
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