What kind of content does Vivian make?
Vivian crafts visually appealing content centered on all things coffee and lattes. On Instagram, they share delightful at-home creations, from mushroom coffee brews to inventive latte recipes, alongside honest reviews of limited-edition drinks from popular chains like Dunkin'. Their engaging approach makes them a go-to source for beverage enthusiasts and brands looking to connect with a dedicated audience.
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Who is Vivian’s audience?
Vivian's audience is likely comprised of US-based coffee enthusiasts, ranging from casual drinkers seeking quick at-home recipes to dedicated fans interested in specific brands like Dunkin'. Their intent signals are strong, indicated by an impressive Instagram engagement rate of 3.21%, significantly outperforming the benchmark (1.5%). This suggests a highly receptive and active community, eager to interact with her content, whether it's trying new latte recipes or engaging with drink reviews. This high engagement quality presents a valuable opportunity for brands targeting this niche.
Which creators are similar to Vivian?
If you're looking for creators like Vivian, you'll find them perfect for anyone who loves exploring delicious at-home coffee creations and Dunkin' drink reviews.
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Ryan Tag
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This creator posts videos about making coffee and espresso at home. They experiment with different ingredients and methods, such as using almonds instead of coffee beans or brewing espresso through fruit. They also review new coffee-making machines and gadgets, like automatic espresso makers and steel Aeropress brewers. Some videos explore unique flavour combinations, like adding sweets to coffee grounds or trying unusual brewing liquids.
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This creator posts content about food, drinks, and special occasions. They share details about new menu items, such as cakes and desserts, often highlighting seasonal offerings like Easter treats and Ramadan specials. The creator also features information about store openings in various locations and partnerships with other brands.
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