What kind of content does The Closet make?
The Closet curates a vibrant feed of vintage fashion on Instagram, showcasing seasonal edits from party wear to summer styles. They take followers along to vintage markets and pop-up events, highlighting unique fashion finds. Brands can connect with this creator to explore opportunities around their shoppable vintage content and direct engagement with a dedicated audience.
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Who is The Closet’s audience?
The Closet's audience is likely composed of fashion-conscious individuals in the UK with a strong interest in sustainable and unique style. Their high Instagram engagement rate (12.28% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and interactive follower base. This suggests strong intent signals for discovering and potentially purchasing vintage fashion items, and a high-quality engagement level that presents a valuable opportunity for brands seeking to connect with this niche audience.
Which creators are similar to The Closet?
If you're looking for creators like this, you'll love discovering unique vintage fashion finds and seasonal edits from markets and shops.
Molly Catherine
Instagram @itsmollycatherine
This creator posts videos about their outfits, often showcasing seasonal clothing and trending styles. They share details about the brands they are wearing, with a particular focus on secondhand and vintage items. The content also includes preparations for events like festivals and discussions on personal style choices.
The Vanity Case
TikTok @thevanitycase · Instagram @thevanitycase
This creator posts videos about vintage fashion and styling. They share thrift finds, outfit ideas, and tips for shopping for pre-loved clothes. The creator also discusses historical fashion, such as Marie Antoinette's style, and shares personal reflections. They often highlight outfits from their own vintage shop and feature collaborations with other brands. Additionally, they sometimes post about experiences like exhibitions and festive events.
Caroline Cook
Instagram @carolinesstylehacks
This creator focuses on sharing fashion styling tips and outfit inspiration through regular try-on hauls. The content features a mix of high-street brands, independent labels, and advice on how to refresh a wardrobe for each season. In addition to clothing, the creator occasionally documents visits to local shops and highlights lifestyle products such as wellness supplements.
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