What kind of content does Cleanupwithjo make?
Cleanupwithjo offers a refreshing and relatable look at home organisation and cleaning, particularly through the lens of nesting and postpartum life. On TikTok and Instagram, they share satisfying deep cleans of everyday spaces, alongside practical home hacks and product recommendations. Their content provides a genuine glimpse into managing a tidy home as a new mother, making it an ideal space for brands seeking authentic connections with an engaged audience.
Are you a brand that’s partnered with Cleanupwithjo?
Verify your partnership
Who is Cleanupwithjo’s audience?
Cleanupwithjo's audience is likely comprised of individuals interested in home organization, cleaning tips, and practical life hacks, with a strong lean towards those navigating nesting phases or postpartum life. Their high engagement rates on both TikTok (6.66% ER) and Instagram (5.61% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively participating community. This suggests strong potential for driving conversions on sponsored content related to home goods, cleaning supplies, or parenting resources, as their audience demonstrates a clear intent to engage with and act upon relevant recommendations.
Which creators are similar to Cleanupwithjo?
If you're looking for creators like this creator, you'll love content that offers satisfying cleaning transformations, practical home hacks, and relatable nesting and postpartum journeys.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Remi
TikTok @remiclog · Instagram @remiclog
This creator posts videos about cleaning and organising their home. They document deep cleaning sessions in various rooms, including the kitchen, bathroom, and bedrooms. The content also features redecorating projects, decluttering efforts, and preparations for a new baby's arrival. They also share videos of their family enjoying seasonal events, such as Halloween.
Clean with Jen
TikTok @cleanwithjen · Instagram @clean_with_jen
This creator posts videos about cleaning and organising different areas of their home. They document deep cleaning bathrooms, kitchens, and spare rooms, often using specific cleaning products and tools. The creator also shares content about organising cupboards and maintaining cleaning appliances like robot vacuums and washing machines. They sometimes discuss how cleaning helps them mentally and share their experiences with home organisation projects.
Frequently asked questions
Sign in to view Cleanupwithjo's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Cleanupwithjo today
You can use Nutcake’s agentic tools for free. Sign up today to work with Cleanupwithjo on your creator campaign.