What kind of content does Thom Bateman make?
Thom Bateman crafts engaging video content on TikTok and Instagram, specializing in accessible recipes and culinary techniques. His followers tune in for detailed, step-by-step guides on everything from homemade sauces and baked goods to popular comfort foods. Thom also shares valuable insights into food preservation and creative ingredient usage, making his platform a go-to resource for home cooks looking to elevate their kitchen skills.
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Verify your partnershipWho is Thom Bateman’s audience?
Thom Bateman's audience is likely comprised of home cooks and aspiring bakers in GB, actively seeking practical, homemade food inspiration. Their high engagement rates (TikTok 4.92% ER, Instagram 2.52% ER) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and interactive community. This suggests strong intent signals for recipe adoption, ingredient purchasing, and engagement with food-related products and services.
Which creators are similar to Thom Bateman?
If you're looking for creators like this creator, you'll find them perfect for home cooks and bakers seeking delicious, homemade food inspiration and practical preservation tips.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Let's Munch
TikTok @letsmunch · Instagram @letsmunchh
This creator shares recipes and cooking tips, often focusing on recreating restaurant-quality dishes at home. They demonstrate how to prepare meals such as steak, chocolate chip cookies, and various pasta dishes. The creator also offers advice on cooking basics, like ensuring chicken breast is juicy and flavourful. Some videos feature unique recipe combinations and meals inspired by specific events, such as food for a basketball game.
Food with George
TikTok @foodwithgeorge · Instagram @food_with_george
This creator posts videos about a variety of recipes, focusing on comforting and flavourful dishes. They often share detailed recipes for British classics like pies and stews, alongside international cuisine such as Italian Peposo, Korean Galbi Jjim, and Brazilian Coxinhas. Many videos feature recipes from their 'Cosy Grub' series, highlighting warming meals perfect for colder weather. They also provide links to their website for full recipes and ingredient lists.
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