What kind of content does Charley make?
Charley offers a warm and relatable glimpse into her everyday life on TikTok. Her content spans practical home organization tips, from fridge makeovers to freezer hacks, alongside delicious recipes for comforting dishes. She also shares her passion for gardening, detailing seasonal tasks like preparing dahlias for winter, and offers honest reviews of self-care favorites, particularly from Lush. Charley openly documents her personal journey of trying to conceive, creating an authentic connection with her audience.
Are you a brand that’s partnered with Charley?
Verify your partnership
Who is Charley’s audience?
Charley's audience is likely comprised of individuals interested in holistic lifestyle content, with a strong focus on domesticity, personal well-being, and family planning. Intent signals suggest users are actively seeking practical advice and inspiration for home organization, cooking, and gardening, alongside support for their fertility journey. With a TikTok engagement rate of 7.59%, Charley's content is performing significantly above the benchmark (approx. 3.0%), indicating a highly receptive and engaged community that values her authentic approach and actionable tips. This suggests a high-quality audience ripe for deeper connection and potential conversion on relevant products or services.
Which creators are similar to Charley?
If you're looking for creators like Charley, you'll love content that blends practical home organization and delicious recipes with self-care tips and gardening inspiration, perfect for those on a journey to conceive.
Dipa
TikTok @watch.dipa
This creator shares videos about maintaining a tidy home, including cleaning hacks and decluttering. They document family routines during school holidays and festive periods. The content also features meal preparation, such as high-protein options and party food. Additionally, the creator shares wellness tips like making lemon and ginger shots.
Nadia
TikTok @nadiaa__98
This creator shares content about home improvement, focusing on bathroom design and cleaning tips. They also post about gardening, skincare routines, and family life, including relatable moments about parenting and siblings. The creator also discusses their pregnancy journey, including the challenges and humour associated with it. Other topics include seasonal content like preparing for spring and dealing with winter weather.
Laura Mountford
TikTok @lauracleanaholic · Instagram @lauracleanaholic
This creator shares videos about home organisation and cleaning, often focusing on decluttering specific areas such as kitchen cupboards, bathrooms, and laundry rooms. They document their journey through a 'decluttering diaries' series, offering tips and motivation for viewers to organise their own homes. The creator also shares content related to home styling, seasonal refreshes, and travel, including dog-friendly property finds.
Frequently asked questions
Sign in to view Charley's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Charley today
You can use Nutcake’s agentic tools for free. Sign up today to work with Charley on your creator campaign.