Cat The Vet

What kind of content does Cat The Vet make?

Cat The Vet offers expert insights into canine health and welfare across TikTok and Instagram. Their engaging content dives deep into responsible breeding practices, the health implications of pedigree dog standards, and the nuances of pet food marketing. With a clear, evidence-based approach, Cat The Vet debunks common myths and provides practical pet care advice, making them a trusted voice for pet owners and a valuable partner for brands in the animal wellness space.

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Educational

Pets

Wellbeing

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I am really pleased that Bruin the Clumber Spaniel won Crufts, I am also delighted Dublin the Cavalier King Charles Spaniel took the Toy Group and that Holly won overall for the German Shepherds. I also love that VIP Walkies posted a comparison of the winning show labrador and working labrador highlighting the chasm between a show dog supposedly fit for function, and one that actually is.

I am pleased because all these mean that pedigree dog health and breeding is being widely discussed on both social and national media and bringing something that, while a huge topic of debate in the veterinary and canine world, doesn’t often break out of that bubble and into the public's consciousness.

In fact, this is one of the reasons why I think Crufts is a very good thing and I am a supporter of the show. It shines an annual spotlight on a world that otherwise would continue more or less unchecked, and certainly would be subject to far less outside pressure.

Bruin 's eyes are the ‘breed standard’ but that standard leaves Clumber Spaniels vulnerable to painful eye conditions. He would fail on that point on the Innate Health Assessment, which is why this tool is so important and so useful.

After Dublin’s win, it came to light that despite only being 4 years old, he has already sired over 40 litters, starting at just 10 months old. This is despite the recommendation that Cavalier King Charles Spaniels are not bred until they over 2 and a half years old and they have been confirmed as free from the cardiac issues that the breed is plagued with. Dublin had a heart test done when he was just under two, and he already had a Grade One Mitral Valve Prolapse at that age. He also doesn’t appear to have been tested again or screened for Syringomyelia, an extremely painful brain condition that has led to the breed being banned in Norway.

I have always thought it a little disappointing that are few health testing or responsible breeding requirements for dogs to be competed at Crufts but without this win, this important issue is unlikely to have received any attention at all.

What there is though, introduced last year, are breathing tests for some of the flat faced breeds. A very welcome change and one which I suspect was significantly influenced by public scrutiny.

Holly was awarded the Best of Breed of the German Shepherds but was pulled from the Group final because she was lame and it is not not unreasonable to think the conformation of her hind legs – the breed trait of them being very sloped with a gait that causes their hocks to hit the floor – had an impact on that.

The way show GSDs stand and move is a constant source of puzzlement to the average observer but prized in the show ring. It has been famously discussed in years gone by but I was pleased to see it being discussed again in some quarters, due to this incident.

Dogs cannot be withdrawn by the vets simply because of their conformation, that conformation has to be causing a physical problem at the time of the show (which is why Bruin was allowed to compete and win)

Crufts is an event of two halves; one is a celebration of dogs in all their forms and one is a dog show. The former is great fun and I can recommend a visit, the latter is very different but vital because of the focus to brings to the pedigree world and the change we can enact because of that.

Is it perfect? Clearly not. Is it a good thing that it exists though? Absolutely.

#crufts #dogshowing #pedigreedogs #catthevet

This weekend at @crufts I got to do the most exciting thing!

Thanks to National Foundation for Retired Service Animals - NFRSA and @westmidlands police I got to be a hooligan in the main arena!

Police dogs are amazing. To show that phenomenal speed and power, while also remaining in total control, is just incredible.

(I also love watching the sniffer dogs in action! They are clever and adorable!)

I have been fortunate enough to care for my local force’s dogs, the relationships they have with their handlers is lovely to see. They may be working animals in the day but they are much loved family pets when at home and off-duty.

I am incredibly proud to now be an ambassador for the NFRSA, please check out their pages and give them a follow!

#nfrsa #westmidlandspolice #catthevet

This isn’t funny, it’s tragic.

If this was any other breed of dog this person wouldn’t be filming a video, they would be taking their pet straight to the vet.

The normalisation of the problems flat faced dogs suffer from is a huge problem and a massive barrier to them getting the help they so desperately need.

If you see this, or them sleeping sitting up, or with a toy in their mouth or ‘dancing’ on their backends, please call it out.

#pugsoftiktok #pug #BOAS #catthevet #breedtobreathe

I am genuinely baffled by the objections to the Innate Health Assessment and am disappointed by the hysterical headlines that are being generated by some really unhelpful and misleading commentary.

There is no banning of breeds happening here.

All the Innate Health Assessment is asking for, is for some kinds of dogs, whose health and/or welfare is compromised by the way they look, to be bred in a way that means this doesn’t happen as frequently or as severely.

At the moment it is an entirely voluntary tool, designed to educate and inform in a simple and clear way. It may become legislation but it isn’t yet and it certainly isn’t the more blunt (but effective) approach that other countries have taken where some breeds have been outlawed. It represents a more moderate option, taking into account the fact these dogs are very loved and nobody wants to see them end of them, just healthier versions.

Nor does it replace disease screening or other actions of responsible breeding.

The IHA has been written by world leaders in this field and is backed by multiple welfare organisations, experts and vets.

The only objections I have seen have come from within the breeding community, which is disappointing to say the least.

It’s ok to discuss the IHA and to have a variety of opinions but it isn’t ok to attempt to undermine its aims or discredit it entirely.

The fact that some dogs suffer for their looks is not in question and neither is the fact we should do something about it.

#iha #catthevet

Who is Cat The Vet’s audience?

Cat The Vet's audience is likely comprised of dedicated dog owners and enthusiasts in the UK, actively seeking expert advice on canine health and responsible pet ownership. Their high engagement rates on both TikTok (10.65% ER) and Instagram (17.30% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly invested and responsive community. This suggests strong potential for conversion on pet care products, educational content, or services related to dog welfare and breeding.

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