What kind of content does BIAB make?
BIAB offers expert-led tutorials on builder gel manicures, specializing in flawless French tips and essential nail prep. Their TikTok channel (@by.studioce) showcases real-world application, product insights, and behind-the-scenes glimpses of their work as a London-based nail technician. Brands can connect with an engaged audience interested in professional nail artistry and education.
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Who is BIAB鈥檚 audience?
BIAB's audience is likely comprised of aspiring nail technicians and DIY enthusiasts in the GB region seeking practical, step-by-step guidance on builder gel application and French tip designs. Their high TikTok engagement rate of 9.16% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active community. This suggests strong potential for conversion on tutorials, product recommendations, and potentially, direct course offerings, as viewers are demonstrating a clear intent to learn and engage with BIAB's expertise.
Which creators are similar to BIAB?
If you're looking for creators like this creator, you'll find nail technicians and artists who excel at builder gel, BIAB, and French tip tutorials for aspiring nail pros.
Nail Artist
Instagram @bymiaalex
This creator focuses on producing beauty content, particularly centred around nail artistry and personal grooming. Their videos demonstrate various nail styles, such as seasonal designs, French tips, and chrome finishes, often featuring specific products and techniques. They also share "Get Ready With Me" content, detailing their makeup and hair styling routines. The creator provides insights into their work as a nail technician through "spend the day with me" videos, and promotes available appointments for both nail and hair services.
ByLillyBell
TikTok @bylillybell
This creator shares content related to nail artistry and salon ownership. They demonstrate nail application techniques, focusing on builder gel and infill procedures. The videos also provide insights into setting up and running a nail salon, including room reveals and restocking supplies. Additionally, the creator reflects on personal milestones, such as buying a home and opening their business.
RHIANNA
Instagram @beautybyrhianna_b
The creator produces content focused on nail artistry and salon services. They demonstrate a range of nail designs, such as builder gel applications, chrome finishes, and various French manicure styles, frequently featuring products like The GelBottle Inc. The videos also offer a look into the creator's home salon, including workspace organisation and client interactions during appointments. This content highlights both the technical processes of nail design and aspects of operating a nail technician business.
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