What kind of content does Built To Birth make?
Built To Birth offers a supportive and educational space for expectant and new mothers on Instagram. Drawing on doula expertise, their content dives deep into pregnancy, childbirth, and postpartum realities, covering everything from birth preparation and breastfeeding advice to navigating labor with informed consent and effective coping techniques. The tone is empowering and practical, aiming to equip mothers with the knowledge and confidence they need for their journey.
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Who is Built To Birth’s audience?
Built To Birth's audience is likely comprised of expectant and new mothers, as well as individuals interested in natural birth and postpartum support, primarily located in the UK. Their high Instagram engagement rate (3.86%) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals around seeking advice, shared experiences, and community support related to pregnancy and childbirth, leading to high-quality engagement on their content.
Which creators are similar to Built To Birth?
If you're looking for creators like this creator, you'll find them perfect for brands targeting expecting parents, new mothers, and those passionate about birth and postpartum support.
Danielle Facey
Instagram @thebreastfeedingmentor
This creator shares content about motherhood, focusing on topics such as breastfeeding, weaning, and the emotional aspects of parenting. They also discuss financial planning within families and personal experiences with pregnancy. The creator draws on their background as a former teacher to offer insights into education and child-rearing choices. Their videos often address common challenges faced by mothers and offer supportive advice.
Camelia Crisan
Instagram @cameliacrisanofficial
This creator shares detailed accounts of their personal experiences, focusing primarily on their journey through pregnancy and childbirth. They document the process of preparing for their baby's arrival, including nesting and organising baby items. The content also covers the emotional and physical aspects of the postpartum period, alongside practical advice on baby care and recovery after a caesarean section. Additionally, they discuss fashion and beauty, showcasing outfits and skincare routines.
KIKI
Instagram @kirangajjarx
This creator produces content focused on their experiences with motherhood, sharing humorous observations about family life and personal insights into pregnancy and the postpartum period. They also feature a range of product-related videos, including unboxing sessions. These often highlight items from categories such as fashion accessories, skincare products, and health and wellness solutions. The creator frequently collaborates with various brands, showcasing a diverse array of goods.
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