What kind of content does Built To Birth make?
Built To Birth offers a supportive and educational space for expectant and new mothers on Instagram. Drawing on doula expertise, their content dives deep into pregnancy, childbirth, and the postpartum journey, covering essential topics like breastfeeding, birth preparation, and informed consent. Their videos empower mothers with practical advice and encouragement for navigating the realities of motherhood.
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Who is Built To Birth’s audience?
Built To Birth's audience is likely comprised of expectant and new mothers in the UK, actively seeking information and support around pregnancy, childbirth, and postpartum care. Their high Instagram engagement rate (3.86%) significantly surpasses benchmarks for platforms like Instagram (~1.5% ER) and YouTube (~2.0% ER), indicating a highly invested and responsive community. This suggests strong intent signals for educational content, personal stories, and product recommendations related to their niche. Brands can expect a receptive audience eager for authentic connection and practical advice within the motherhood journey.
Which creators are similar to Built To Birth?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in authentic motherhood journeys, pregnancy support, and postpartum wellness.
Danielle Facey
Instagram @thebreastfeedingmentor
This creator shares content about motherhood, focusing on topics such as breastfeeding, weaning, and the emotional aspects of parenting. They also discuss financial planning within families and personal experiences with pregnancy. The creator draws on their background as a former teacher to offer insights into education and child-rearing choices. Their videos often address common challenges faced by mothers and offer supportive advice.
Camelia Crisan
Instagram @cameliacrisanofficial
This creator shares detailed accounts of their personal experiences, focusing primarily on their journey through pregnancy and childbirth. They document the process of preparing for their baby's arrival, including nesting and organising baby items. The content also covers the emotional and physical aspects of the postpartum period, alongside practical advice on baby care and recovery after a caesarean section. Additionally, they discuss fashion and beauty, showcasing outfits and skincare routines.
Elyssa Rose
Instagram @_elyssa.rose
This creator focuses on health and wellness, particularly concerning pregnancy preparation and postpartum recovery. They share advice on nutrition, exercise, and hormonal health, drawing from their experience as a labour and delivery nurse and mother of three. Their content includes workout routines and meal ideas designed to support metabolic health and prepare the body for pregnancy. They also discuss important lab markers for preconception health and offer insights into comfortable sleep during pregnancy, recommending specific products.
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