What kind of content does Abby make?
Abby offers a vibrant exploration of all things delicious on Instagram, specializing in mouthwatering food content. From decadent desserts and hearty breakfasts to healthy meal ideas and restaurant reviews, Abby’s feed is a go-to for culinary inspiration. Their engaging videos showcase everything from comforting pasta dishes and interactive hotpot experiences to exciting new menu items and local food vendor spotlights, making their profile a prime spot for brands seeking to connect with a food-loving audience.
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Verify your partnershipWho is Abby’s audience?
Abby's audience is likely comprised of individuals in Great Britain interested in culinary content, ranging from quick recipes and healthy meal ideas to indulgent desserts and local restaurant recommendations. Their high engagement rate (12.77% ER on Instagram, significantly above benchmarks like TikTok's ~3.0%, Instagram's ~1.5%, and YouTube's ~2.0%) signals a highly receptive and active community. This indicates strong intent to discover, save, and potentially replicate Abby's shared content, suggesting a valuable audience for brands in the food, grocery, and lifestyle sectors seeking authentic endorsements and recipe inspiration.
Which creators are similar to Abby?
If you're looking for creators like this creator, you'll find delicious recipes, restaurant reviews, and healthy meal inspiration perfect for home cooks and foodies.
Dad the dish
TikTok @dadthedish · Instagram @dadthedish
This creator makes videos about food, often reviewing takeaways and creating recipes. They showcase a variety of dishes including burgers, pasta dishes, and fried foods. The creator also highlights dishes from different cuisines like Indian and Chinese. Some videos focus on creating their own versions of popular meals, while others involve trying out food from various restaurants.
Myra Evans
Instagram @eatwithlee_
This creator shares videos focused on food and cooking. They often post recipes for dishes like pancakes, lasagna, and chicken sandwiches. The creator also shares cooking hacks and meal ideas, sometimes featuring specific brands of ingredients they use. Their content includes visually appealing shots of food preparation and finished dishes.
Chloe Rose
TikTok @chloeroseofcl · Instagram @chloeroseofcl
This creator shares videos of their daily life, including cooking and meal preparation. They often document 'dish up dinner' videos, showcasing homemade meals and recipes like seafood buldak noodles and cheese sweet potato. The creator also posts content related to personal grooming, such as skincare routines and makeup application, alongside sharing experiences like visiting a coffee shop with dogs and getting dental work done. Other videos feature trying takeaway orders and celebrating occasions like pancake day and Valentine's Day.
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