What kind of content does mads make?
Mads brings a vibrant energy to the bookish community on BookTok and Bookstagram, specializing in the captivating world of romance novels. They dive deep into popular series like "Legacy of Gods" and "Heated Rivalry," exploring sub-genres from dark romance to ice hockey romance with infectious enthusiasm. Brands can connect with Mads' engaged audience through authentic book recommendations, character rankings, and engaging discussions that resonate with fellow readers.
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Who is mads’s audience?
Mads' audience is likely comprised of avid readers, primarily interested in romance and dark romance genres, with a strong presence on BookTok. Their intent signals are high, as evidenced by their significant engagement rate of 8.93% on Instagram, which substantially outperforms benchmarks across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This indicates a highly dedicated and responsive community eager for book recommendations and discussions, suggesting strong potential for brand partnerships focused on literary content and related products.
Which creators are similar to mads?
If you're looking for creators like this creator, you'll love accounts that serve up steamy dark romance recommendations and dive deep into the latest BookTok trends.
katie
TikTok @katieemilyreads
This creator shares content about books, often focusing on the romance and hockey romance genres. They frequently post book recommendations and hauls from stores like The Works. The creator also discusses their experiences within the BookTok community and expresses excitement for new book releases and series.
elle
TikTok @what_elle_reads
This creator shares content about books, often discussing romance novels and their characters. They frequently post about the 'Heated Rivalry' series, expressing excitement for new releases and sharing their thoughts on the books. The creator also features content related to book hauls, organising bookshelves, and their personal reading habits. They engage with the book community by recommending titles and sharing their reactions to popular book boyfriend characters.
addiesbookshelf
TikTok @addiessbookshelf
This creator shares content primarily focused on books and reading. They often discuss popular romance and fantasy novels, sharing recommendations and their thoughts on current book trends. The creator also features videos about their experiences visiting bookshops and upgrading their reading space with new furniture.
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